Videographer

Content Videographer & Reels Creator — Kids' Fashion (D2C)

Also open to candidates who self-identify as: Social Media Video Creator · Short-form Video Editor · Content Creator (Reels/Shorts) · Videographer-Editor

Growing D2C Kids' Fashion Brand · Indore (On-site) Experience: 1–3 years · Type: Full-time · Location: Indore (some shoot days on location)

(Brand name shared with shortlisted candidates.)

Role in One Line

You will own the camera and the edit for a fast-growing kids' fashion label — turning our dresses into scroll-stopping Reels that make parents tap "save," "share," and "how do I order this?"

Why This Role Exists

We make beautiful clothing for little girls. Beautiful clothing doesn't sell itself on Instagram — motion does. A flat-lay photo gets a polite like. A 7-second twirl on the right trending audio reaches 50,000 strangers, half of whom are mums looking for exactly this.

Right now that engine is under-built. That's your job.

You are not "someone who shoots a few videos." You are the person who makes the brand move — daily Reels, scroll-stopping hooks, content that travels beyond our followers and brings new customers in. If you can do that, you become the most important growth lever in the brand.

What You'll Actually Do

1. Shoot Reels that travel — daily. Twirls, transitions, outfit reveals, slow-mo flares, "get ready with me" for little ones. You'll plan, shoot, and ship short-form video on a daily cadence. Volume and consistency are the game.

2. Edit for the algorithm, not just for pretty. You ride trending audio while it's still trending. You cut tight hooks in the first 1.5 seconds. You know what makes a Reel get saved and shared, and you build for that — in CapCut, Premiere Pro, or whatever gets it done fast.

3. Direct kids on set — with patience. Our models are children. You can get a genuine smile, a spin, a moment — without a stressed-out set. Calm, playful, quick. This is a real skill and it's non-negotiable.

4. Make the product the hero. Lighting, framing, styling, colour — every frame should make the dress look like the most special thing in a little girl's wardrobe. You have an eye, and you protect the brand's aesthetic.

5. Own the content calendar. You'll plan content around festivals, birthdays, weddings, seasons — the occasions parents actually buy for. You bring ideas; you don't wait to be handed a brief.

6. Read the numbers and iterate. Reach, saves, shares, watch-time. You'll look at what worked, double down, and kill what didn't. Creative instinct plus a feedback loop.

7. Shoot stills when needed. Product photography, lifestyle shots, behind-the-scenes for stories. The camera is yours end-to-end.

What We're Looking For

Non-negotiable:

• 1–3 years creating short-form video (Reels / Shorts / TikTok) for a brand, agency, or creator — ideally fashion, kids, lifestyle, or D2C
• A portfolio of Reels you shot AND edited — send links, we'll look at the numbers
• Hands-on with CapCut and/or Premiere Pro (After Effects, Lightroom a plus)
• Deep, instinctive understanding of Instagram Reels — trending audio, hooks, formats, what gets shared
• Comfortable directing children on a shoot — patience and warmth
• A genuine eye for aesthetics — composition, light, colour, styling

Strongly preferred:

• Your own camera/gear, or comfort with phone-first shooting at a high standard
• Basic product styling / art-direction sense
• You follow creators and trends obsessively — you know what's blowing up this week
• Stills photography ability

We don't care about:

• Film-school degrees or fancy showreels for ad agencies. Show us Reels that performed — and tell us how you'd make ours perform.
  

Personality Fit

This role suits you if:

• You think in hooks and trends, and you're a little addicted to watching what's going viral.
• You're fast — you can turn a shoot into a posted Reel the same day.
• You're warm with kids and unflustered on a chaotic set.
• You take pride in the craft but ship daily — done-and-live beats perfect-and-late.
• You're proactive — you pitch ideas, you don't wait for a brief.
• This role is not for you if you want one polished video a week with a month-long timeline. This is a high-output, trend-driven creative role.