Customer Relationship Manager
Job Purpose
Job Purpose Description
Dimension
Remarks
Manpower (Nos.)
Direct: 5-7
Indirect: N/A
FYP Targets
~ Rs. 8 mn
NOP Targets
200-250
Renewal Collection on orphan Base
20-30 crores of AUM
Supporting Actions
Implementation of Loyalty Model
Job Purpose Description
- Job Purpose
- Dimensions
Dimension
Remarks
Direct: 5-7
Indirect: N/A
~ Rs. 8 mn
200-250
20-30 crores of AUM
- Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?
- To drive adoption of Service to sales approach on the Orphan customer.
- To ensure differentiated and segmented approach to various campaigns
- To manage attrition of the front line sales force and limited availability of quality talent.
- Principal Accountabilities
Supporting Actions
Implementation of Loyalty Model
- To ensure maintenance of relationship with Orphan customers.
- Up-Sell to customers assigned through various campaigns.
- Ensure Renewal collection and AUM conservation of the assigned base.
- Allocate leads to the team members as per targets decided.
- Periodically monitor and review performance on the assigned topline and health parameters
- Handhold and guide them on the sales process, lead conversion and closure of sale
- Aggressively downloading all the RnR activities running by the organisation.
- Communicating any process change or change in any rules and regulations by the help of different training module.
- Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks
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