Branding & Visual Marketing Executive – Textile Industry

Job Description :

Job Summary :

We are seeking a creative, trend-conscious, and market-oriented Branding & Visual Marketing Executive to strengthen the branding, presentation, and market visibility of our textile product portfolio. The role requires a unique blend of textile fashion understanding, branding expertise, AI-powered content creation, and marketing coordination.

The ideal candidate will be responsible for creating compelling visual stories around fabric collections, developing innovative branding concepts, generating AI-driven marketing content, and supporting sales and marketing initiatives. This role is ideal for someone passionate about fashion, fabrics, visual communication, and modern digital marketing tools.

Key Responsibilities:

Product Branding & Brand Communication

• Develop branding strategies for fabric collections, product categories, and seasonal launches.
• Create compelling product stories and visual narratives that enhance product appeal.
• Conceptualize innovative product presentation ideas for dealers, distributors, retailers, and customers.
• Strengthen brand positioning through creative marketing and communication initiatives.
• Ensure consistency in brand identity across all customer touchpoints.

AI Content Creation & Digital Marketing

• Create AI-generated promotional videos, product showcases, and fabric visualization content.
• Utilize AI tools to develop fashion mockups, digital campaigns, and marketing creatives.
• Generate engaging content for social media platforms, exhibitions, websites, and customer presentations.
• Leverage emerging AI technologies to improve marketing effectiveness and visual storytelling.

Visual Design & Marketing Collateral

• Design brochures, catalogs, banners, posters, presentations, standees, and sales support materials.
• Coordinate product photography, fabric displays, and visual merchandising concepts.
• Create impactful visual assets that support branding and sales initiatives.
• Maintain high-quality design standards across all marketing materials.

Fashion & Trend Analysis

• Monitor textile, fashion, color, and design trends in domestic and international markets.
• Analyze competitor activities, consumer preferences, and market movements.
• Recommend new product presentation concepts based on emerging fashion trends.
• Support product teams with market insights and trend forecasts.

Marketing Coordination & Events

• Work closely with sales, marketing, product development, and management teams.
• Support exhibitions, trade fairs, dealer meets, product launches, and customer events.
• Coordinate with creative agencies, printers, photographers, and digital marketing partners.
• Assist in executing integrated marketing campaigns and promotional activities.

Social Media & Brand Visibility

• Develop and manage content calendars for social media platforms.
• Create engaging reels, videos, posts, shorts, and promotional campaigns.
• Improve brand awareness and audience engagement through digital channels.
• Monitor campaign performance and suggest improvements.

Required Qualifications:

• MBA (Marketing), Fashion Communication, Fashion Designing, Textile Designing, Visual Communication, Digital Marketing, Graphic Design, Mass Communication, or related field.
• Additional certifications in branding, digital marketing, graphic design, or AI tools will be an advantage.

Experience Required:

• 2–8 years of experience in branding, marketing, fashion communication, textile marketing, content creation, or digital marketing.
• Experience within the textile, fashion, apparel, or lifestyle industry will be highly preferred.
• Exposure to AI-based content creation and digital branding initiatives is desirable.

Technical Skills:

• Canva
• Adobe Photoshop
• Adobe Illustrator
• AI Video Creation Tools
• Social Media Marketing
• Content Creation & Visual Design

Preferred

• ChatGPT
• Midjourney
• Runway ML
• Kling AI
• Adobe Firefly
• CapCut
• Adobe Premiere Pro
• Digital Campaign Management

Preferred Candidate Profile:

• Creative thinker with strong visual storytelling abilities.
• Good understanding of textile fabrics, fashion trends, colors, and design aesthetics.
• Strong presentation and communication skills.
• Market-oriented mindset with attention to consumer preferences.
• Self-driven, proactive, and innovative approach to branding.
• Ability to work collaboratively across departments.
• Passion for fashion, branding, creativity, and emerging AI technologies.

Experience : 2 - 8

Timing : 10:00 AM - 7:00 PM

Working Shift : Day Shift (Onsite)

Job Type : Full Time

Category : Business Development Manager

Salary : Best in industry

Skills : Excellent Communication,Market Entry Strategies,Marketing

Keywords : Branding Executive, Visual Marketing Executive, Textile Marketing, Fashion

Communication, AI Content Creator, Brand Communication, Digital Marketing Executive,

Interested candidates kindly share your resume on [email protected] or WhatsApp on 7041881862