Sales Activation Executive - Switches
Sales Activation Executive
Switches Channel Retention.
Function
Level
Experience
Mysore
About Sturlite
Sturlite Electric is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
The Role
As a Loyalty Executive, your primary job is to build a community of loyal electricians for Sturlite Switches. You will onboard them onto the Sumangala loyalty app, run meets, share scheme updates, visit installation sites, and collect feedback. You are the brand's closest touch-point to the person who actually puts the switch on the wall - and that makes this role critical to our long-term growth.
What You Will Do
Identify, approach and onboard electricians in the assigned cluster onto the Sumangala loyalty programme and app
Conduct regular electrician meets - small and medium formats - to build brand awareness and community connection
Communicate loyalty scheme details clearly: how to earn points, what they can redeem, and how to track on the app
Visit active construction and renovation sites; demonstrate Sturlite Switches product range to electricians on-site
Generate and pass on project leads from site visits to the TSM for larger sales opportunities
Follow up diligently with electricians on open queries - point balance, reward fulfilment, product issues
Collect structured feedback on product performance, competitive products used on-site, and scheme perception
Support TSM in dealer meets and counter activations where electrician participation is required
Maintain an updated database of electricians in the territory - contact details, app status, activity level
Submit weekly field reports covering meets held, electricians activated, leads generated and feedback collected
What We Are Looking For
14 years of experience in trade promotion, electrician engagement, loyalty programme execution, or field community building
Existing connect with the electrician community in the assigned area - a ready network is a strong advantage
Comfortable using and demonstrating mobile apps; able to onboard semi-literate users on the Sumangala platform
Understanding of how trade loyalty and reward schemes work; ability to explain point mechanics in simple terms
Diligent follow-through - does not let open queries or pending activations slip through the cracks
Comfortable being on construction sites and visiting electricians in field conditions
Strong interpersonal skills - warm, approachable, and trusted by the trade community
Kannada language proficiency (required); local dialect familiarity a plus
Good To Have
Prior experience in loyalty / trade activation programmes at paint companies (Asian Paints, Berger), FMCG, or telecom
Background as an electrician or in an electrician-facing sales role
Experience in structured feedback collection and field reporting
What You Will Get
Competitive fixed salary with activity-based incentives (meets held, electricians activated, leads generated)
Mobile and field conveyance reimbursement as per company policy
A role where your community-building efforts directly translate to business impact
Opportunity to grow into a senior loyalty/channel role as Sturlite Switches expands across states
WHO YOU WILL WORK WITH : You will report to the Territory Sales Manager (TSM) for your district and coordinate closely with the Product Head / State Head on activation planning and meet schedules.
Switches Channel Retention.
Function
- Sales / Channel Activation
Level
- Executive
- Field-based (cluster of electrician-dense areas in assigned district)
- TSM / Product Head
Experience
- 1 4 years in trade promoter / electrician engagement / loyalty programme roles
- Davangere, Shimoga, Chitradurga, Mangalore,
Mysore
About Sturlite
Sturlite Electric is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a 25-state presence and a portfolio spanning Professional Lighting, Wires & Cables (Voltedge), Switches, and Solar (Zevolt). We are in an exciting phase of category expansion - the Switches business is being built ground-up with a July 2025 Karnataka launch, and we are looking for people who want to be part of building something from scratch.
The Role
As a Loyalty Executive, your primary job is to build a community of loyal electricians for Sturlite Switches. You will onboard them onto the Sumangala loyalty app, run meets, share scheme updates, visit installation sites, and collect feedback. You are the brand's closest touch-point to the person who actually puts the switch on the wall - and that makes this role critical to our long-term growth.
What You Will Do
Identify, approach and onboard electricians in the assigned cluster onto the Sumangala loyalty programme and app
Conduct regular electrician meets - small and medium formats - to build brand awareness and community connection
Communicate loyalty scheme details clearly: how to earn points, what they can redeem, and how to track on the app
Visit active construction and renovation sites; demonstrate Sturlite Switches product range to electricians on-site
Generate and pass on project leads from site visits to the TSM for larger sales opportunities
Follow up diligently with electricians on open queries - point balance, reward fulfilment, product issues
Collect structured feedback on product performance, competitive products used on-site, and scheme perception
Support TSM in dealer meets and counter activations where electrician participation is required
Maintain an updated database of electricians in the territory - contact details, app status, activity level
Submit weekly field reports covering meets held, electricians activated, leads generated and feedback collected
What We Are Looking For
14 years of experience in trade promotion, electrician engagement, loyalty programme execution, or field community building
Existing connect with the electrician community in the assigned area - a ready network is a strong advantage
Comfortable using and demonstrating mobile apps; able to onboard semi-literate users on the Sumangala platform
Understanding of how trade loyalty and reward schemes work; ability to explain point mechanics in simple terms
Diligent follow-through - does not let open queries or pending activations slip through the cracks
Comfortable being on construction sites and visiting electricians in field conditions
Strong interpersonal skills - warm, approachable, and trusted by the trade community
Kannada language proficiency (required); local dialect familiarity a plus
Good To Have
Prior experience in loyalty / trade activation programmes at paint companies (Asian Paints, Berger), FMCG, or telecom
Background as an electrician or in an electrician-facing sales role
Experience in structured feedback collection and field reporting
What You Will Get
Competitive fixed salary with activity-based incentives (meets held, electricians activated, leads generated)
Mobile and field conveyance reimbursement as per company policy
A role where your community-building efforts directly translate to business impact
Opportunity to grow into a senior loyalty/channel role as Sturlite Switches expands across states
WHO YOU WILL WORK WITH : You will report to the Territory Sales Manager (TSM) for your district and coordinate closely with the Product Head / State Head on activation planning and meet schedules.
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