Assistant Manager Performance Marketing-International Business

Position Title - Assistant Manager, Performance Marketing — International Business

Location - Ahmedabad

Reporting To - BusinessManager, International Business

About the Company: RENEE Cosmetics is one of India‘s fastest—growing beauty brands, known for innovative products, strong digital presence, and consumer—first approach. We are looking fora highly analytical and growth-oriented Performance Marketing professional to drive international business growth across D2C channels and global marketplaces.

Role Purpose: The role will be responsible for scaling international online business through performance marketing, marketplace advertising, customer acquisition, and digital growth strategies across global markets.

Key Responsibilities

Performance Marketing:

• Plan, execute, and optimize paid campaigns across beta Ads(Facebook 6 Instagram), Google Ads, YouTube Ads, Tik Tok Ads, Snapchat Ads and Programmatic platforms
• Drive customer acquisition, sales, and ROAS through data-driven campaigns.
• Manage retargeting, remarketing, and funnel optimization strategies.
  
  

Marketplace Performance Marketing

• Handle marketplace advertising and growth initiatives across Amazon International, Noon, Tik Tok Shop, Nykaa Global, Walmart Marketplace, eBay, Carrefour and other regional marketplaces.
• Optimize sponsored ads, keyword bidding, product ranking, and visibility.
• Drive marketplace metrics such as ROAS, TACOS, Conversion Rate, Organic ranking, Share of search
• Coordinate with marketplace account managers for campaign planning and visibility opportunities.
• Analyse product performance and recommend assortment, pricing, and promotional strategies.
  
  

International Market Growth

• Manage digital marketing campaigns for markets including, GCC, USA, UK & Southeast Asia
• Understand regional customer behavior, beauty trends, and platform preferences.
• Execute localized campaigns based on market insights.
  
  

Analytics & Reporting

• Track and analyse campaign performance using GA4, Meta Business Manager, Amazon Ads Console, Google Analytics, Marketplace dashboards, Looker Studio
• Prepare weekly/monthly business reports with actionable insights.
• Monitor KPIs including ROAS, CAC, CTR, CPU, Conversion % 6 Marketplace sales growth
  
  

Website & Conversion Optimization

• Collaborate withD2C and creative teams for Landing page optimization, A/B testing, Funnel improvements and Product page enhancement
• Improve overall customer journey and conversion rates.
  
  

Budget & Stakeholder Management

• Manage digital marketing and marketplace ad budgets effectively.
• Coordinate with agencies, influencers, content teams, and marketplace partners.
• Support international product launches and promotional campaigns.
  
  

Desired Candidate Profile

Education: Graduate or Master‘s in Marketing, Digital Marketing, or related field preferred. Experience:

• 3—5 years of experience in Performance Marketing.
• Strong experience in marketplace advertising and international business.
• Experience in beauty, cosmetics, FMCG, fashion, or D2C brands preferred.
  
  

Technical Skills

• Hands—on expertise in: beta Ads, Google Ads, Amazon Ads, Marketplace advertising
  
  

tools, GA4, Shopify analytics & Google Tag Manager

• Understanding of SEO, CRM, retention marketing, and email automation is an added
  
  

advantage.

Behavioural Skills

• Strong analytical mindset
• Result—oriented and growth—focused
• Strong communication and stakeholder management
• Ability to work in a fast—paced environment
• High ownership and execution excellence