Job Description

Job Title: Brand & Communications Specialist

Location: Hyderabad, India

Advance Auto Parts India is seeking a strategic and hands-on Brand & Communications specialist to drive employer branding and corporate communications for its India Centre. This role will play a critical part in positioning Advance India as a differentiated GCC by building a compelling employer value proposition (EVP), amplifying leadership and culture narratives, and delivering high-impact, insight-led communication across internal and external channels.

The role requires a blend of strategic thinking, storytelling excellence, and execution rigor, with a strong focus on measurable outcomes and brand impact.

Key Responsibilities

Strategic Communications & Employer Branding
Contribute to the development and execution of employer branding initiatives aligned with business and talent priorities
Help shape and strengthen the Employer Value Proposition (EVP)
Drive storytelling initiatives that position Advance India as a growing and people-centric GCC
Execute integrated campaigns across digital, social, campus, and media channels
Drive thought leadership, PR, and media visibility initiatives to enhance brand perception
Build leadership, employee, and culture-focused content across platforms

Internal Communications

Own and execute the internal communications strategy framework across channels
Partner on executive and leadership communication including key messaging, town halls, and organizational updates
Drive change communication initiatives aligned with business transformation and growth
Strengthen culture and engagement through impactful storytelling
Ensure consistency in tone, voice, and messaging across all internal channels

Social Media & Digital Strategy

Execute a LinkedIn-first, multi-channel content and social media strategy
Create and manage engaging content including employee stories, leadership narratives, videos, and campaign assets
Drive employee advocacy and leadership visibility
Monitor trends, audience insights, and competitor activity
Track, analyze, and optimize performance using data-driven insights

Executive Storytelling & Content

Develop executive-ready presentations, narratives, and communication assets
Translate complex business priorities into clear, compelling, and impactful stories
Support leadership forums, reviews, external engagements, and industry platforms

Agency & Stakeholder Management

Manage creative, digital, and PR agencies end-to-end
Partner closely with HR, Talent Acquisition, business leaders, and global teams to align messaging
Ensure brand consistency across all communication touchpoints
Collaborate with global communications teams to align with enterprise brand frameworks

Qualifications & Skills

MBA or Master’s degree in Marketing, Communications, or a related field preferred
5+ years of experience in corporate communications, employer branding, PR, and digital marketing
Proven expertise in building employer brands and executing integrated campaigns end-to-end
Exceptional storytelling, writing, and editing skills with strong attention to voice and consistency
Advanced proficiency in PowerPoint with experience in executive-level storytelling
Strong experience managing agencies and cross-functional stakeholders
Analytical mindset with the ability to measure and optimize communication impact
Experience leveraging AI-powered tools (e.g., Microsoft Copilot, and similar platforms)
High ownership, attention to detail, and execution excellence
Ability to operate in a fast-paced, evolving environment with expanding scope

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https://jobs.advanceautoparts.com/us/en/disclosures

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

Communications Specialist

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