SR Manager/ Manager Digital Activation

DESIGNATION

Senior Manager / Manager Marketing Digital Activation

Experience

6-12 years of experience in activations, influencer marketing,

digital marketing coordination, retail marketing.

LOCATION

Based in Jaipur

BRIEF -

We are looking for an execution-focused marketing professional who understands how on-ground experiences and digital platforms work together to drive footfall, visibility, and consumer engagement.

As Manager Activations & Digital Marketing, you will lead mall activations, influencer collaborations, and digital amplification initiatives for an upcoming premium mall in Jaipur. While this is not a hands-on social media management role, the candidate must have a strong understanding of how platforms like Instagram, Facebook, YouTube, and influencer ecosystems function, and how digital visibility can support mall marketing objectives.

The ideal candidate should be equally comfortable managing large-scale mall activations, coordinating with influencers and vendors, and collaborating with the in-house digital team to amplify campaigns effectively.

Key Responsibilities

Activations & Events

Plan And Execute The Mall's Annual Activation Calendar Including

• Festive campaigns
• Seasonal events
• Brand activations
• Retailer-led experiences
• Consumer engagement activities
• Entertainment and footfall-driving programmes
• Coordinate with internal teams, brands, agencies, and vendors to ensure seamless execution of all on-ground activations.
• Manage event agencies, production vendors, fabrication partners, photographers, videographers, and entertainment partners.
• Ensure all activations are designed with strong digital amplification opportunities.
  
  

Digital Coordination

• Work closely with the in-house digital and creative team to ensure campaigns are platform-relevant and culturally engaging.
• Provide strategic inputs for:
• o Social media campaigns
• o Reels and short-form video concepts
• o Influencer collaborations
• o Event amplification
• o Digital-first campaign ideas
• Have a strong understanding of:
• o Instagram & Facebook ecosystems
• o Reels and short-form content trends
• o Influencer-led content
• o Platform behaviour and engagement patterns
• o Viral and trend-driven content formats
• Coordinate digital amplification for key mall moments including:
• o Store launches
• o Events
• o Festive campaigns
• o F&B launches
• o Brand collaborations
  
  

Influencer Marketing

• Build and maintain strong relationships with Jaipur and Rajasthan-based influencers across lifestyle, fashion, family, and entertainment categories.
• Identify and onboard relevant nano, micro, macro, and celebrity influencers based on campaign objectives.
• Plan and execute influencer-led campaigns that create organic buzz and support footfall growth.
• Coordinate influencer briefings, approvals, schedules, and campaign execution.
• Monitor influencer deliverables, engagement, reach, and overall campaign effectiveness.
  
  

Reporting & Coordination

• Track activation and campaign performance across digital and on-ground touchpoints.
• Monitor:
• o Footfall impact
• o Influencer performance
• o Campaign visibility
• o Engagement metrics
• o Consumer participation during activations
• Prepare campaign summaries and marketing reports for leadership.
  
  

Preferred Experience

• Prior experience in mall marketing, retail marketing, hospitality, lifestyle, or entertainment sectors preferred.
• Existing influencer network in Jaipur/Rajasthan is highly preferred.
• Experience working with influencers, production houses, event agencies, and entertainment partners.
• Understanding of Jaipur’s creator and consumer ecosystem.
  
  

KEY SUCCESS METRICS

• Footfall growth through campaigns and activations
• Successful execution of mall events and activations
• Influencer campaign effectiveness
• Campaign visibility and engagement
• Digital amplification impact
• Brand and retailer participation
• Consumer engagement during activations