Assistant Manager - Brand Strategy

Job Requirements

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

To know more, visit www.godrejindustries.com

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

To know more, visit www.godrejproperties.com

About The Role

The incumbent will be responsible for planning and executing integrated brand and marketing communication initiatives to strengthen Godrej Properties' brand equity and ensure a consistent brand experience across customer touchpoints. The role will drive brand storytelling through impactful campaigns, social media, digital content, films, marketing collaterals, and on-ground activations while collaborating with internal stakeholders and external agencies to deliver compelling brand experiences.

Roles & Responsibilities

• Social Media & Brand Assets
• Drive Godrej Properties' brand narrative through ATL/BTL across owned channels through impactful visual storytelling.
• Conceptualize and manage brand assets including AVs, brand films, project videos, customer testimonials, leadership communication, newsletters, and social media content.
• Ensure consistency in messaging, visual identity, and brand guidelines across all marketing collaterals.
• Content Economy & Influencer Collaborations
• Build and manage the brand's content ecosystem to amplify reach and shape consumer perception.
• Identify, onboard, and manage influencer and creator partnerships aligned with the brand strategy.
• Develop integrated content campaigns that drive engagement, brand affinity, and thought leadership across digital platforms.
• Online Reputation Management (ORM)
• Monitor brand conversations and sentiment across social media, review platforms, and digital channels.
• Work with ORM agencies to manage customer conversations, ensure timely issue resolution, and mitigate reputation risks.
• Generate insights from digital chatter to strengthen brand perception and improve customer experience.
• Brand Experiences
• Create consistent and immersive brand experiences across sales offices and customer touchpoints.
• Conceptualize and execute activations, and milestone events that reinforce the Godrej Properties brand.
• Agency & Stakeholder Management
• Manage creative, digital, PR, ORM, production, and event agencies to ensure high-quality and timely execution.
• Collaborate with Sales, CRM, Design, Product, Digital, and Zonal Marketing teams to deliver integrated marketing initiatives.
  
  

Qualification

• MBA/Postgraduate in Marketing, Brand Management, Mass Communication, or a related field.
• Experience managing brand campaigns, social media, content creation, and marketing collaterals.
• Hands-on experience with brand films, digital content, and agency management.
• Strong project management, stakeholder management, communication, and analytical skills.
  
  

Work Experience

2-4 years

Benefits

Be an equal parent

• Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
• Coverage for childbirth and fertility treatment.
  
  

No place for discrimination at Godrej

• Gender-neutral anti-harassment policy
• Same sex partner benefits at par with married spouses
• Coverage for gender reassignment surgery and hormone replacement therapy
• Community partnerships and advocacy
• Persons with Disability (PwD) care
  
  

We Are Selfish About Your Wellness

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
• Elder care for those who might need to extend support to senior family members
• Preventative healthcare support
• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
• Uncapped sick leave
• Flexible work options, including remote working and part-time work
• Mental wellness and self-care programmer, resources and counselling
  
  

Celebrating wins, the Godrej Way

• Structured recognition platforms for individual, team and business-level achievements
• Digital and offline instant recognition platforms
  
  

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.