Marketing Performance Manager

Experience: 3–5 Years

Location: Surat (On-site)

Company: Webito Infotech

About The Role

We are looking for a data-driven and result-oriented Marketing Performance Manager to lead and optimize our digital marketing initiatives. The ideal candidate should have strong expertise in SEO, account growth, and performance marketing, with a proven track record of driving measurable business results.

Key Responsibilities

• Develop, execute, and optimize performance marketing strategies across multiple digital channels.
• Drive organic growth through effective SEO strategies, including on-page, off-page, and technical SEO.
• Manage and scale digital accounts to improve reach, engagement, and conversions.
• Monitor campaign performance and optimize ROI through continuous analysis.
• Plan and execute paid marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Track KPIs, prepare performance reports, and present actionable insights.
• Conduct keyword research, competitor analysis, and website performance audits.
• Collaborate with content, design, product, and development teams to execute marketing initiatives.
• Identify growth opportunities and implement data-backed marketing strategies.
• Stay updated with the latest digital marketing trends, tools, and search engine algorithm updates.
  
  

Required Skills

• 3–5 years of experience in Performance Marketing or Digital Marketing. (MUST)
• Strong expertise in SEO (On-page, Off-page, Technical SEO).
• Experience in account growth/account boosting and digital campaign optimization.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools such as Ahrefs, SEMrush, or Screaming Frog.
• Strong analytical and problem-solving skills.
• Excellent understanding of conversion optimization and marketing funnels.
• Good communication and stakeholder management skills.
  
  

Preferred Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• Experience in an IT Services, Digital Agency, or SaaS company is preferred.
• Google Ads, Google Analytics, or SEO certifications will be an added advantage.
  
  

What We Offer

• CTC: ₹8–10 LPA (Based on Interview Performance).
• Opportunity to work on high-impact digital marketing campaigns.
• Collaborative and growth-oriented work environment.
• Career growth and learning opportunities.