Google Ads Associate

About BrightCHAMPS

BrightCHAMPS is a global ed-tech platform on a mission to empower the next generation with future-ready skills. As we scale our reach across markets, we're looking for a data-driven Google Ads Associate to help drive high-quality lead generation and optimize paid search performance.

Role Overview

We're looking for a Google Ads Associate with 1–2 years of hands-on experience managing Google Ads campaigns. You'll work closely with the performance marketing team to plan, execute, and optimize paid search campaigns that drive enrollments and revenue growth.

Key Responsibilities

• Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube) across multiple markets
• Conduct keyword research, write and test ad copy, and manage bid strategies to improve CTR, CPL, and ROAS
• Monitor daily campaign performance and make data-backed optimizations
• Analyze campaign data using Google Ads, Google Analytics, and internal dashboards to identify trends and opportunities
• Manage budgets effectively across campaigns to maximize ROI
• Collaborate with the creative team to develop and test ad creatives/landing pages
• A/B test ad copies, audiences, and bidding strategies to improve performance
• Prepare regular performance reports with actionable insights for stakeholders
• Stay updated on Google Ads platform changes, industry trends, and competitor strategies
• Ensure campaigns comply with Google Ads policies and best practices

Required Skills & Qualifications

• 1–2 years of hands-on experience running Google Ads campaigns (agency or in-house)
• Strong understanding of Google Ads Manager, bidding strategies, and campaign structures
• Working knowledge of Google Analytics (GA4) and conversion tracking setup
• Analytical mindset with strong Excel/Google Sheets skills
• Good understanding of performance marketing metrics (CPL, CPA, ROAS, CTR, Quality Score)
• Excellent communication skills, both written and verbal
• Ability to manage multiple campaigns and prioritize in a fast-paced environment
• Google Ads certification preferred (not mandatory)
• Bachelor's degree in Marketing, Business, or a related field

Good to Have

• Experience in ed-tech, D2C, or lead-generation businesses
• Familiarity with Meta Ads or other paid media platforms
• Exposure to marketing automation or CRM tools (e.g., HubSpot, Salesforce)