Area Sales Manager - Araya Health

Area Sales Manager (ASM)

Sales Leadership | Health & Wellness

Company

Araya Health Private Limited

Function

Sales

Industry

Health & Wellness | Nutraceutical | OTC | FMCG

Experience

510 Years

Education

Graduate / Bachelor's Degree (Business Administration, Marketing, or related discipline preferred)

Reporting To

Regional Sales Manager / State Sales Manager

Job Summary

Araya Health Private Limited is seeking a dynamic and result-oriented

Area Sales Manager (ASM)

to drive business growth across the assigned territory. The ASM will be responsible for achieving sales targets, leading and mentoring Sales Officers, strengthening the distribution network, expanding market reach, and ensuring effective execution of sales strategies. The ideal candidate should possess strong leadership capabilities, excellent market knowledge, and proven experience in channel sales within the FMCG, OTC, Nutraceutical, or Health & Wellness industry.

Key Responsibilities

Achieve area-wise primary and secondary sales targets.

Lead, coach, and monitor the performance of Sales Officers (SOs) to drive business growth.

Appoint, develop, and manage distributors, stockists, and retail partners across the assigned territory.

Ensure effective market coverage through regular field visits and joint working with the sales team.

Develop and execute territory sales plans to improve market penetration and business performance.

Drive implementation of trade schemes, promotional campaigns, and in-store visibility initiatives.

Monitor sales performance, competitor activities, pricing, and market trends to identify growth opportunities.

Build and maintain strong relationships with distributors, retailers, and key business partners.

Ensure timely collections and maintain commercial discipline across the territory.

Review sales performance through regular MIS, business reviews, forecasts, and action plans.

Identify new business opportunities and expand distribution reach within the assigned area.

Coordinate with cross-functional teams to ensure smooth execution of business initiatives.

FUNCTIONAL COMPETENCIES

Sales Leadership

Territory Management

Team Coaching & Development

Distributor & Stockist Management

Channel Sales

Retail Network Expansion

Business Development

Sales Planning & Forecasting

Trade Marketing Execution

Primary & Secondary Sales Management

Market Intelligence & Competitor Analysis

Relationship Management

Commercial & Credit Management

Performance Monitoring

Reporting & MIS

Experience & Background

Industry Preference:

FMCG | Nutraceutical | OTC | Health & Wellness | Consumer Healthcare | Ayurvedic Products

Key Skills

Team handling, territory management, distributor management, channel development, business development, sales planning, market expansion, trade marketing, commercial management, and people leadership.

DESIRED CANDIDATE PROFILE

Bachelor's degree in Business Administration, Marketing, or any related discipline.

510 years of experience in FMCG, Nutraceutical, OTC, Consumer Healthcare, Ayurvedic, or Health & Wellness sales.

Proven experience in leading and developing high-performing sales teams.

Strong understanding of channel sales, distributor management, and territory development.

Excellent leadership, communication, negotiation, and analytical skills.

Proficient in MS Excel, sales reporting, and business analysis.

Willingness to travel extensively within the assigned territory.

What Araya Health Offers

Competitive compensation with performance-based incentives.

Opportunity to lead a high-growth sales territory.

Career progression into Regional and State Sales leadership roles.

A collaborative, growth-oriented work environment in the expanding Health & Wellness industry.