Head Digital Marketing

Job Description

Role Overview:

We are seeking a visionary and result-driven Head of Digital Marketing to lead performance marketing, brand growth, customer acquisition, and digital transformation across our luxury real estate and township portfolio.

Reporting directly to executive leadership, you will spearhead digital customer acquisition strategies targeting High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs). You will bridge luxury storytelling with high-performing growth funnels to drive high-ticket villa, second-home, and luxury township sales.

Key Responsibilities

• Performance Marketing & HNWI Lead Generation
• Design and execute end-to-end performance marketing strategies across Paid Search (Google Ads), Paid Social (Meta, LinkedIn), Programmatic, and Display targeted specifically at HNWIs/UHNWIs and global NRI buyers.
• Optimize full-funnel customer journeys to deliver qualified sales leads, lowering Customer Acquisition Cost (CAC) while driving pipeline value.
• Oversee media planning, budget allocation, and continuous A/B testing across high-converting landing pages and ad creative.
• Digital Brand Strategy & Luxury Content
• Define and maintain Della’s high-design, luxury aesthetic and tone across all digital touchpoints (web, mobile, social, video, and immersive landing pages).
• Collaborate with design, CGI, and architectural teams to build immersive visual content (3D tours, video walkthroughs, drone footage, and luxury lifestyle campaigns).
• Oversee social media channels, influencer partnerships, and luxury PR integrations to position Della Townships as India's premier experiential development platform.
• CRM, Marketing Automation & Sales Enablement
• Partner with the Sales and Channel Partner (CP) teams to ensure seamless lead flow, quick response times, and high lead-to-site-visit conversion rates.
• Own and optimize Marketing Automation platforms (Salesforce/HubSpot/LeadSquared) for automated lead nurturing workflows, hyper-personalized email campaigns, and WhatsApp marketing.
• Develop digital sales toolkits, virtual presentation assets, and interactive landing pages for domestic and international roadshows.
• SEO, Digital Footprint & Web Ecosystem
• Lead technical and content SEO strategies to capture organic intent for luxury real estate, second homes, and investment townships.
• Maintain and continuously optimize the Della Townships web properties, ensuring peak mobile responsiveness, lightning-fast load times, and frictionless user journeys.
• Analytics, Attribution & Data-Driven Insights
• Establish real-time reporting dashboards (Google Analytics 4, PowerBI/Looker Studio) tracking ROAS, Cost Per Lead (CPL), Cost Per Site Visit (CPV), and Lead-to-Closure metrics.
• Provide data-backed insights to the executive board regarding buyer demographics, creative performance, and emerging channel opportunities.
  
  

Job Expectations

Required Skills & Expertise:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or a related field (MBA preferred).
• 8–12+ years in digital marketing, with proven experience leading performance marketing and digital acquisition in the Ultra-Luxury Real Estate sector.
• Luxury Real Estate Track Record: Demonstrable portfolio of managing multi-crore digital ad budgets with a track record of driving sales for ultra-luxury residential properties, luxury villas, or integrated townships.
• HNWI Consumer Understanding: Deep knowledge of buyer psychology, lifestyle motivations, and digital media consumption habits of HNWIs, business leaders, and NRIs.
• Technical Mastery: Deep hands-on expertise in Meta Ads Manager, Google Ads 360, GA4, CRM platforms, SEO tools (Ahrefs/Semrush), and CDP/Marketing Automation suites.
• Leadership & Stakeholder Management: Excellent communication and presentation skills with experience presenting directly to C-suite/Founders and leading cross-functional creative & performance teams.
  
  

Preferred Attributes

• Prior experience combining Real Estate + Luxury Hospitality/Lifestyle marketing.
• Exposure to international NRI markets (GCC, US, UK, Southeast Asia).
• Familiarity with immersive Tech (AR/VR walkthroughs, interactive project simulators).
  
  

Minimum Qualification

Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or a related field (MBA preferred).

Minimum Job Experience

8–12+ years in digital marketing, with proven experience leading performance marketing and digital acquisition in the Ultra-Luxury Real Estate sector.

Reporting To

CMD

Travel

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