Job Description

Paid Search & Display Campaign Management:

Optimize keyword selection and campaign setup based on digital strategy.
Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
Provide performance reports and collaborate with teams to improve conversion rates.

Search Engine & Website Management

Maintain accurate brand information on search platforms.
Optimize customer experience for online searches related to Wall Street English.
Explore new search strategies to enhance brand visibility.

CRM System Management

Use CRM to analyze paid social performance and ensure accurate lead reporting.
Work with the Software & Analytics team for data accuracy and reporting on paid campaigns."

Requirements

Creative mindset with experience in audience targeting and engaging digital campaigns.
Proficient in Google Ads, Google Analytics, Search Console, and Tag Manager.
Strong analytical and data-driven approach.
Up-to-date with digital marketing trends and best practices.
Critical thinking with an analytical mindset.
Excellent communication and interpersonal skills.
HubSpot knowledge is a plus.
Bachelor’s degree in Marketing or a related field.
At least 3 years of proven experience in digital marketing.
Be able to communicate in English.

Working Location

District 3

Digital Marketing Specialist

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