International Digital Marketing

Job Description :

Job Summary

We are looking for a highly motivated and performance-driven International Digital Marketing to lead our global digital marketing initiatives focused on the Australian market. The ideal candidate will have extensive experience in developing and executing end-to-end digital marketing strategies, managing high-performing teams, and driving qualified lead generation through SEO, SEM, social media, paid advertising, content marketing, and marketing automation.

This role requires a strategic thinker with hands-on expertise in digital marketing, data analytics, campaign optimization, and team leadership. The successful candidate will play a key role in strengthening the company's digital presence, generating high-quality B2B leads, and supporting business growth across international markets.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Lead end-to-end marketing campaigns across SEO, SEM, PPC, social media, email marketing, content marketing, and display advertising.
• Build scalable lead generation strategies targeting Australian businesses and professional service firms.
• Identify new digital growth opportunities and implement innovative marketing initiatives.

Lead Generation & Performance Marketing

• Generate high-quality B2B leads through Google Ads, LinkedIn, Facebook, Instagram, and other digital platforms.
• Plan, execute, and optimize paid advertising campaigns to maximize ROI and reduce cost per lead.
• Design and manage conversion-focused marketing funnels and landing pages.
• Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance.
• Monitor marketing KPIs including traffic, conversions, CPL, CAC, ROI, and lead quality.

SEO, Content & Website Optimization

• Develop and implement On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and content optimization.
• Improve website rankings, organic traffic, and domain authority.
• Collaborate with content writers and designers to create SEO-friendly content and landing pages.
• Optimize website performance, Core Web Vitals, user experience, and conversion rates.

Marketing Analytics & Automation

• Monitor campaign performance using Google Analytics (GA4), Google Search Console, SEMrush, HubSpot, Zoho CRM, Mailchimp, Mixpanel, and other analytics tools.
• Prepare regular marketing dashboards and performance reports.
• Analyze customer behavior, audience segmentation, and campaign insights to improve marketing effectiveness.
• Implement marketing automation workflows for lead nurturing and customer engagement.

Team Leadership & Stakeholder Management

• Lead, mentor, and develop a team of digital marketing professionals.
• Allocate work, monitor team performance, and ensure timely execution of marketing initiatives.
• Foster a collaborative, performance-driven, and innovation-focused work culture.
• Coordinate with sales, business development, design, content, and technology teams to achieve business goals.
• Present marketing performance reports and strategic recommendations to senior leadership.

Innovation & Market Intelligence

• Stay updated with emerging digital marketing trends, AI tools, search engine algorithm updates, and marketing technologies.
• Evaluate new platforms, tools, and technologies to enhance digital marketing performance.
• Recommend innovative marketing strategies to improve brand visibility and customer acquisition.

Required Skills

• Strong expertise in International Digital Marketing.
• SEO (On-Page, Off-Page & Technical SEO).
• Google Ads (Search, Display & Performance Max).
• Social Media Marketing (LinkedIn, Facebook, Instagram).
• Performance Marketing & Lead Generation.
• Content Marketing & Email Marketing.
• Marketing Automation & CRM Management.
• Conversion Rate Optimization (CRO).
• A/B Testing & Marketing Funnel Optimization.
• Google Analytics (GA4), Google Search Console.
• SEMrush, HubSpot, Zoho CRM, Mailchimp, Mixpanel.
• Strong understanding of HTML, CSS, and basic JavaScript.
• Website Analytics, Keyword Research, and Competitor Analysis.
• Budget Planning and Marketing ROI Analysis.
• Excellent leadership, communication, and stakeholder management skills.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Information Technology, or a related field.
• MBA (Marketing) or Digital Marketing certifications will be an added advantage.
• Google Ads, Google Analytics, HubSpot, Meta, or SEO certifications are preferred.

Experience

• Minimum 2–4 years of experience leading a Digital Marketing Team as a Team Leader, Assistant Manager, or Manager.
• Proven experience managing international digital marketing campaigns, preferably for Australian or global markets.
• Experience in B2B marketing, outsourcing, financial services, IT services, or professional services will be preferred.

Preferred Candidate Profile

• Strong strategic and analytical mindset.
• Proven ability to build digital marketing strategies from scratch.
• Experience managing high-performing marketing teams.
• Excellent project management and multitasking abilities.
• Strong problem-solving and decision-making skills.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Ability to work in a fast-paced, target-driven environment.

Experience : 2 - 4

Timing : 06:00 AM - 3:00 PM

Working Shift : Day Shift (Onsite)

Job Type : Full Time

Category : Business Development

Salary : Best in industry

Skills : Excellent Communication

Keywords : International Digital Marketing, Digital Marketing Manager, Performance Marketing, SEO, SEM, Google Ads

Interested candidates kindly share your resume on [email protected] or WhatsApp on 7486047387