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How to set up DMARC authentication

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Email Marketing

How to set up DMARC authentication

Learn how to quickly and easily set up DMARC authentication on your email domain with our handy guide

By

Nathan Hoare

Having DMARC authentication is now the gold standard for email senders, wanting their emails to land in the inbox - particularly Gmail and Yahoo who are updating their requirements from 1st February 2024.

Read more about the wider Gmail and Yahoo sending requirements.



What is DMARC authentication and why is it important?

Domain alignment through DMARC is a security protocol policy that servers use to make sure emails are coming from a legitimate sender.

Alignment happens when the domain name in your email's "From" header matches the sender email domain. As a result, DMARC passes it, indicating that it was a legitimate email - this will satisfy the inbox providers and reach your customers.

DMARC domain alignment helps protect against spoofing, impersonation attacks, business email compromise, and phishing.

We recommend configuring your DMARC policy to at least “p=none” on your root domain.

DMARC Authentication Tools

There are plenty of third-party tools that already exist to help set up and manage your DMARC authentication, for example;

  • EasyDMARC
  • VailMail
  • DMARCian
  • MXToolbox



How To Set Up And Apply Your DMARC Record

  • Visit a free platform like DMARCian above
  • Check your domain status
  • Generate a valid DMARC record - ensure your Policy (p) is set to "Reject" (p=reject)
  • Update your DNS settings with your domain host (GoDaddy, 123Reg, etc)
  • Check the status of your DMARC record









tags

Email marketing

Nathan Hoare

Digital expert with extensive global marketing experience

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Hit the button below to book your Business Growth Audit with one of our experts to see how we can take your brand to the next level.

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Email Marketing

How to set up DMARC authentication

Learn how to quickly and easily set up DMARC authentication on your email domain with our handy guide

By

Nathan Hoare

Having DMARC authentication is now the gold standard for email senders, wanting their emails to land in the inbox - particularly Gmail and Yahoo who are updating their requirements from 1st February 2024.

Read more about the wider Gmail and Yahoo sending requirements.



What is DMARC authentication and why is it important?

Domain alignment through DMARC is a security protocol policy that servers use to make sure emails are coming from a legitimate sender.

Alignment happens when the domain name in your email's "From" header matches the sender email domain. As a result, DMARC passes it, indicating that it was a legitimate email - this will satisfy the inbox providers and reach your customers.

DMARC domain alignment helps protect against spoofing, impersonation attacks, business email compromise, and phishing.

We recommend configuring your DMARC policy to at least “p=none” on your root domain.

DMARC Authentication Tools

There are plenty of third-party tools that already exist to help set up and manage your DMARC authentication, for example;

  • EasyDMARC
  • VailMail
  • DMARCian
  • MXToolbox



How To Set Up And Apply Your DMARC Record

  • Visit a free platform like DMARCian above
  • Check your domain status
  • Generate a valid DMARC record - ensure your Policy (p) is set to "Reject" (p=reject)
  • Update your DNS settings with your domain host (GoDaddy, 123Reg, etc)
  • Check the status of your DMARC record









tags

Email marketing

Nathan Hoare

Digital expert with extensive global marketing experience

Discover more marketing knowledge

Email Marketing

Unlocking Email Success: A Guide to A/B Testing in Email Marketing

Read More

Email Marketing

Unravelling the Mysteries of Email Deliverability: A Comprehensive Guide

Read More

Ecommerce

How to Retain BFCM & Christmas Shoppers and Turn Them Into Loyal Fans

Read More

EXPLORE all posts

Let's talk about growing your brand

Hit the button below to book your Business Growth Audit with one of our experts to see how we can take your brand to the next level.

Talk to us
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