Digital Marketing SME Executive

About the Company

Senior Digital Marketing SME Executive

About the Role

The Senior SME Executive owns outcomes for the client engagement not just tasks. This is the most senior, highest-accountability role in the marketing delivery pod, sitting at the intersection of client relationship management and offshore team leadership.

Responsibilities

• Own the traffic recovery programme plan end-to-end, ensuring all three phases deliver on time and on target.
• Translate the programme strategy into weekly sprint plans with clear task ownership across the team.
• Identify risks, dependencies, and blockers early and manage them before they impact delivery.
• Maintain alignment between the company's Capability Manager and the client on scope, progress, and strategic direction.
• Coordinate with the client’s paid media partner on programme deliverables, ensuring no gaps between organic and paid workstreams.
• Serve as the primary day-to-day point of contact for the client stakeholder team.
• Prepare and present structured weekly performance reports covering organic traffic, GSC metrics, MQLs, paid performance, and content output.
• Manage the content and campaign approval process, ensuring turnaround within the 3-business-day SLA.
• Proactively communicate progress, risks, and wins — no surprises in either direction.
• Build trust with the client to support a transition into a Key Account Manager role post-engagement.
• Review and approve all SEO deliverables: technical fixes, content rebuilds, schema implementations, and keyword strategies.
• QA all content against E-E-A-T guidelines and Google's Helpful Content principles before client submission.
• Validate AIO and AEO implementations (schema, FAQ structures, AI Overview readiness) for correctness and completeness.
• Monitor GEO progress, ensuring topical authority content clusters and LLM citation strategy stay on track.
• Interpret GSC, GA4, and rank-tracking data to identify what's working and where to accelerate.
• Build and maintain the weekly KPI dashboard covering all primary and supporting programme metrics.
• Translate data into clear, actionable insights for both the client and the internal delivery team.
• Produce phase-end review reports at the conclusion of each programme phase.
• Escalate anomalies (ranking drops, algorithm impacts, paid underperformance) immediately with a recommended response.
• Ensure the engagement closes with documented SOPs, campaign settings, and a handover pack.

Qualifications

Bachelor’s degree in Business Administration or related field

Required Skills

• Digital Marketing Leadership: 3+ years of digital marketing experience, including at least 2 years leading senior client delivery or account management.
• SEO Expertise: Deep, hands-on knowledge of on-page, technical, and off-page SEO sufficient to independently review and QA all team deliverables.
• AI Search Optimisation: Working understanding of AI Overview eligibility signals, schema optimisation, and content structuring for LLM-based search surfaces (AIO/AEO/GEO).
• Analytics: Proficiency in GA4 and Google Search Console, with the ability to build and interpret dashboards independently.
• Team Leadership: Proven ability to direct, motivate, and hold accountable a small specialist team in a remote/offshore setting.
• Client-Facing Communication: Excellent written and verbal English, with experience presenting directly to US-based client stakeholders.

Preferred Skills

• Experience managing eCommerce or B2B digital marketing programmes for US-market clients.
• Prior exposure to traffic recovery or rescue engagements with measurable before/after outcomes.
• Working knowledge of SEMrush or Ahrefs, rank trackers, and crawl tools such as Screaming Frog.
• Sufficient paid media literacy (Google Ads, Meta Ads, LinkedIn Ads) to review performance reports and coordinate with paid media partners.

Pay range and compensation package

Budget: 8 LPA

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.