Account Director

About This Job

GenY Medium

Location: Hyderabad, Telangana, India

Work Mode: On-site

Industry: Advertising Services

Job Description

Job Title: Account Director

About The Company

GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series Astartups.GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

Role

We are looking for an account director to effectively lead and oversee key performance marketing accounts. This role involves managing a team of account managers as well as servicing some of our top customer accounts pertaining to performance marketing.

The position is also responsible for defining the team's processes and overseeing

projects.This is a data heavy role which requires deep expertise on platforms such as GoogleAds, Meta Ads, GTM, GA4 etc.

Responsibilities

• Recruit, coach, mentor and recognize performance for an industry-leading digital marketing team all while executing on a philosophy of continuous improvement in all that we do.Cultivate and foster relationships with our key customers and our digital operations team.Work with the heads of content, design, analytics and technology teams to develop and implement strategies and processes to evolve, streamline and improve campaign management, communication, teamwork, and performance.Build a deep understanding of the management of the advertising platforms being utilized and an advanced ability to analyse and define strategies for maximum yield and campaign performance.Review campaign pacing and performance with the client services team on a weekly basis.Help define upsell and cross sell opportunities in order to achieve revenue goals.Have strong knowledge and understanding of all internal systems to effectively coach through times of significant complexity to maintain campaign performance and excellent client relationships.Troubleshoot tagging and pixel issues and develop a basic understanding of web design for site and compatibility issues.Maximize client retention and revenue growth by coaching the team to understand client needs, manage client expectations and diffuse client conflicts.Arbitrate and mitigate internal conflicts.Take a leadership role in special projects, meetings, and team events.Build credibility throughout the organization as an effective problem solver and thought-leader who maintains up-to-date knowledge of product offerings, processes, and industry developments & trends while continuously maintaining a demeanour of approachability.When necessary, assume the role of the lead account manager or strategist on high profile and complex accounts.
  
  

Knowledge/Skill Set Required

Outstanding project management skillsStrong training and presentation skillsExcellent customer service skillsAbility to work towards common goals in a group operations/sales environmentHighly developed interpersonal and communication (written and verbal) skillsStrong attention to detail and organizational skillsOutstanding computer skills including solid knowledge of spreadsheets (Excel),PowerPoint, word processing (MS Word), CRM (SalesForce), and Dashboard systemsOutstanding analytical and data management skillsExpert knowledge of digital products including search (Adwords/BING, Gmail,YouTube, SEO), email, programmatic (display, native, video, audio), social (FB,Instagram, Twitter, LinkedIn)Knowledge of Google products including Tag Manager, Google Analytics, and Data StudioAbility to work well within a team environment as well as individuallyAbility to reach out and build relationships with other teams across the organizationStrong interest in digital media, advertising, and emerging technologiesExperience with the digital online advertising ecosystem

Education Qualification / Work Experience Required

A master's degree in business administration is desired but not required.7 or more years of individual digital media experience; advertising operations, account management is mandatory.3 or more years of experience directly managing a fast-paced, quality-focused,

client-facing team

Outstanding leadership skills, including lead by example management style with the ability to make decisions and own them