Performance Marketing Specialist

Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
Handle multiple client accounts and manage campaigns across different industries and business requirements.
Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring...

Performance Marketing Specialist

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