Product Marketing Manager - SaaS

Experience: 4–6 years

Location: Coimbatore (On-site)

We are looking for a hands-on Product Marketing Manager to help turn our software products into clear customer value, successful launches, and measurable growth.
This role sits at the intersection of Product, Sales, and Marketing. You will own how our products are positioned, communicated, launched, and adopted.

What you'll do
- Own go-to-market execution for products and feature launches.
- Develop positioning, messaging, value propositions, and product narratives.
- Create landing pages, launch campaigns, sales collateral, case studies, and product content.
- Drive adoption through SEO, paid advertising, and lifecycle campaigns.
- Conduct customer, market, and competitor research.
- Track campaign, launch, and adoption metrics to improve results.

What we're looking for
- 4–6 years in Product Marketing, Growth Marketing, Demand Generation, or a related role.
- Experience marketing SaaS, software, or B2B technology products.
- Proven ownership of at least one end-to-end product or feature launch.
- Hands-on experience with SEO, Google Ads, or LinkedIn Ads.
- Strong understanding of positioning, ICPs, messaging, and GTM strategy.
- Experience with analytics, CRM, or marketing automation tools.
- Ability to work effectively across Product, Sales, Design, and Engineering.