Job Description

To drive secondary sales, demand generation, and channel expansion within the assigned territory while ensuring strong dealer engagement and market penetration.

Key Responsibilities

Achieve monthly and quarterly secondary sales targets
Manage and expand dealer network in assigned geography
Execute beat planning and territory coverage discipline
Drive demand generation through:

Contractor visits
Project site visits
End customer influence

Ensure visibility, display, and market activation
Monitor primary vs secondary alignment
Maintain accurate reporting in SFA/DMS/CRM system
Track competitor activities and pricing intelligence

Key Performance Indicators (KPIs)

Secondary Sales Achievement (%)
Active Dealer Productivity
Distribution Expansion
Demand Generation Conversion
Beat Adherence
Reporting Accuracy

Candidate Profile

Graduate (mandatory)
2–5 years target-driven field sales experience
Experience in Building Materials / Electrical / Durables preferred
Strong channel handling exposure
Experience in demand generation & project selling
Familiar with CRM/DMS systems
High travel readiness and field intensity

Job Requirements

N/A

Senior Sales Executive

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