Zonal Business Manager

Zonal Business Manager (ZBM) – Mass Retail at Airtel is informally addressed as the CEO of the Zone. The ZBM is responsible for the complete business and experience delivery of the zone – across Mobility, DTH, Broadband, Wi ‑ Fi, Screens and Airtel Payments Bank/Financial Services – and is a key feeder role for future Circle Channel Head / Category Head positions.

ZBM formulates the strategy for the zone, translates Circle and National Mass Retail priorities into executable plans, breaks them down to ZM/TM/ZSL level and ensures disciplined execution till the last mile. The role is a “manager of managers” and is accountable for both sales and service outcomes, while nurturing and growing talent in the zone.

A ZBM typically contributes towards revenue growth for the circle and thereby directly to the company’s topline. The role handles a team of 5–7 on ‑ roll employees directly, 20-30 on ‑ roll employees indirectly and a total off ‑ roll manpower of 500–600 people in the form of urban and rural promoters, Field Sales Executives and Team Leaders, engineers, dispatchers etc. Each ZBM also handles 8,000–10,000 retail outlets, with a territory of 200–300 km (or more in larger distributed markets) in radius that accounts for around 25–30% of the business for the complete state.