Sales Executive - Lighting

**Sales Executive – Lighting**

Field Sales | General Trade

• Function:** Sales – General Trade
• Division:** Lighting
• Experience:** 3–5 Years
• Education:** Graduate (Any Discipline)
• CTC Band:** As per the market standards
• Reporting To:** Area Sales Manager (ASM)
  
  

**About Sturlite**

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

**ROLE PURPOSE**

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

**KEY RESPONSIBILITIES**

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display
• Execute trade schemes, promotions, and discount programs effectively at the counter level
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM
• Manage outstanding collections and ensure adherence to credit norms with channel partners
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues
  
  

**FUNCTIONAL COMPETENCIES**

Channel Network Building

Dealer & Distribution Management

Secondary Sales Execution

Customer On-boarding

Competition Intelligence

Market Coverage & Beat Planning

Trade Scheme Execution

Collections & Credit Management

MIS & Reporting

**EXPERIENCE & BACKGROUND**

• Industry Preference:** Lighting & Switchgear
• Key Skills:** Territory management, dealer relationships, secondary sales focus, local market knowledge
  
  

** **

**WHAT STURLITE OFFERS**

• Competitive fixed pay with performance-linked variable pay.
• Fast-track career path: SE → ASM in 18–24 months for high performers
• Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
• Structured onboarding, product training, and ongoing sales skill development