Performance Marketing & SDR Executive – Remote

Company: Texora AI

Employment Type: Full-Time | Remote

Department: Marketing & Sales / Growth

Experience: 1–4 Years

Location: Remote – India / Global

Industry: AI | HR Tech | EdTech | Productivity SaaS | B2B Technology

About Texora AI

Texora AI is an AI-powered technology company building solutions across HR Tech, Recruitment, EdTech, Productivity, CRM, AI Agents and Business Automation.

We are looking for a Performance Marketing & SDR Executive who can combine digital marketing, lead generation and outbound sales to build a predictable B2B sales pipeline.

Role Overview

The candidate will be responsible for:

Marketing → Lead Generation → Prospecting → Qualification → Meeting Booking → Demo → Pipeline

This is a hands-on growth role requiring both performance marketing execution and Sales Development Representative (SDR) activities.

Key Responsibilities

• Performance Marketing
• Plan and execute campaigns on Google Ads, Meta Ads and LinkedIn Ads.
• Generate qualified B2B/B2C leads for HR, EdTech, Productivity and SaaS products.
• Manage campaign budgets, CPL, CAC, CTR, CVR and conversion performance.
• Conduct audience, keyword and competitor research.
• Create campaign briefs for creatives, videos, landing pages and ad copy.
• Perform A/B testing of advertisements, audiences and landing pages.
• Build retargeting and remarketing campaigns.
• Monitor campaign performance daily and optimize campaigns.
• Track leads from advertisement through CRM and sales pipeline.
• Prepare weekly and monthly marketing-performance reports.
• SDR / Business Development
• Research target companies and decision-makers.
• Build ICP and prospect lists.
• Identify CHROs, HR Heads, Talent Acquisition Heads, L&D Heads, CEOs, Founders, CIOs, CTOs, Sales Heads and Business Leaders.
• Conduct outbound prospecting through:
• LinkedIn
• Email
• Phone
• WhatsApp/business messaging where appropriate
• Online communities and networking
• Execute personalized multi-touch outreach campaigns.
• Qualify prospects based on need, budget, authority, timing and business fit.
• Schedule qualified discovery calls and product demos.
• Follow up with prospects until the opportunity is handed over to the sales/closing team.
• Maintain complete prospect and activity information in CRM.
• Product Areas
  
  

The candidate will support lead generation and sales development for:

HR Tech

• AI Recruitment
• AI ATS
• AI Interview
• HRMS
• Talent Management
• Recruitment Automation
• HR Analytics
  
  

EdTech

• AI Learning
• Student Skills Assessment
• LMS
• AI Education Agents
• Career Readiness
• Corporate Learning
  
  

Productivity

• AI Productivity Tools
• Task & Project Management
• Workflow Automation
• AI Agents
• Business Automation
  
  

SaaS / Business Technology

• CRM
• AI CRM
• CX Automation
• AI Contact Center
• Business Intelligence
• Software & IT Services
  
  

Lead Generation Process

Research → ICP → Target Accounts → Decision Maker → Outreach → Engagement → Qualification → Meeting → Demo → Opportunity → Sales Handoff

KPIs

Marketing KPIs

• Qualified leads generated
• Cost per Lead (CPL)
• Cost per Acquisition (CAC)
• Click-through rate
• Conversion rate
• Landing-page conversion
• Campaign ROI/ROAS
• Marketing-qualified leads (MQLs)
  
  

SDR KPIs

• New prospects researched
• Qualified accounts added
• LinkedIn connections
• Emails/calls completed
• Meaningful conversations
• Qualified leads
• Discovery meetings booked
• Demo appointments
• Sales-qualified opportunities
• Pipeline generated
• Follow-up completion
• CRM data accuracy
  
  

Required Skills

• Performance marketing fundamentals
• Google Ads
• Meta Ads
• LinkedIn marketing
• B2B lead generation
• LinkedIn prospecting
• Cold email
• Cold calling
• Lead qualification
• Appointment setting
• CRM management
• Sales funnel understanding
• Copywriting
• Basic analytics and reporting
• Excel/Google Sheets
• Excellent English communication
  
  

Preferred Tools

• Google Ads
• Meta Ads Manager
• LinkedIn
• LinkedIn Sales Navigator
• Google Analytics 4
• Google Tag Manager
• HubSpot / Zoho / Salesforce or equivalent CRM
• Mailchimp / Brevo / Apollo or similar outreach tools
• Canva
• Google Sheets / Excel
  
  

Ideal Candidate

The ideal candidate is someone who can market, prospect, communicate and generate sales opportunities, rather than only perform social-media activities.

You Should Be Comfortable With

Find → Research → Connect → Engage → Qualify → Book Meeting → Follow Up → Generate Pipeline

Experience in SaaS, HR Tech, EdTech, AI, recruitment, software or B2B technology will be an advantage. Similar current SDR postings emphasize prospect research, senior decision-maker outreach, CRM management and qualified-meeting generation.

Experience

1–4 years in one or more of:

• Performance Marketing
• Digital Marketing
• Inside Sales
• SDR / BDR
• Lead Generation
• Business Development
• SaaS Sales
• EdTech Sales
• HR Tech Sales
• B2B Technology Sales
  
  

Education

Bachelor’s Degree In

• Marketing
• Business Administration
• Commerce
• Communications
• Computer Science
• IT
• Engineering
• MBA or equivalent
  
  

Relevant experience may be considered in place of a specific degree.

Working Style

• 100% Remote
• Self-managed and target-oriented
• Strong written and verbal communication
• Comfortable working with international prospects
• Ability to work independently
• Data-driven approach
• Strong follow-up discipline
  
  

Reporting

Reports To: Head of Growth / Sales & Marketing Manager

Works With

• Marketing
• SDR / Sales
• Product
• Customer Success
• Content & Design
• Leadership
  
  

Career Growth

Performance Marketing / SDR Executive → Senior SDR / Performance Marketer → Growth Manager → B2B Growth Lead → Sales & Marketing Manager