Creative Director

Job Overview :

We are looking for a Creative Director to lead the Design team, driving creative strategy and execution across digital marketing, brand-building initiatives, and offline campaigns. The ideal candidate will combine strong design expertise, creative leadership, and a performance-driven mindset to develop impactful campaigns that strengthen brand identity, drive engagement, and deliver measurable business results. This role involves mentoring designers, collaborating with clients and cross-functional teams, and translating business objectives into compelling creative concepts across multiple channels.

What You’ll Do :

• Lead, mentor, and guide the Design team to deliver high-quality, impactful creatives.
• Develop creative concepts and integrated campaigns across Meta, Instagram, YouTube, Google, and offline channels.
• Collaborate with performance marketing teams to evaluate creative performance using metrics such as CTR, CVR, CPA, engagement, and ROAS.
• Drive creative experimentation, A/B testing, and continuous optimization.
• Translate brand objectives and audience insights into strong visual concepts and creative strategies.
• Work closely with clients and internal teams on creative pitches, brand onboarding, and campaign development.
• Establish creative standards, improve workflows, and encourage innovation through AI-powered tools.

What We’re Looking For :

• 5+ years of experience in creative design, art direction, or creative leadership, preferably in an advertising, digital marketing, or performance marketing agency.
• Proven experience leading designers and managing multiple creative projects.
• Strong understanding of graphic design, typography, composition, colour theory, and visual storytelling.
• Proficiency in Adobe Photoshop, Illustrator, CorelDRAW, Figma, or equivalent tools.
• A strong portfolio showcasing original concepts, integrated campaigns, and end-to-end creative case studies.
• An understanding of performance marketing metrics and how creative assets contribute to campaign results.
• Practical experience with AI tools to enhance creative workflows.

What Makes This Role Exciting? :

• Lead and shape the creative direction of a growing agency.
• Work across diverse brands, industries, and campaign formats.
• Combine creative excellence with performance-driven thinking.
• Build a team culture that encourages experimentation, innovation, and ownership.