Key Responsibilities

Own end-to-end strategy and execution of paid campaigns across Google Ads (Search, Shopping, YouTube, Display), Meta (Facebook & Instagram), Microsoft Bing and other platforms.
Manage and optimize large monthly ad budgets to meet performance KPIs such as CAC, ROAS, and revenue targets.
Manage and maintain Google Merchant Center and product feed health.
Use Google Analytics, GTM, and platform dashboards to track campaign performance, identify insights, and drive optimizations.
Collaborate with internal teams (creative, content, product) to build high-performing ad creatives and landing pages.
Run experiments and A/B tests to improve campaign efficiency.
Explore and test new channels like Reddit, Quora, Snapchat, and programmatic platforms.
Prepare and present performance reports and insights to leadership on a regular basis.

Requirements

5+ years of hands-on experience in performance marketing, especially in D2C/eCommerce environments.
Proficiency in Google Ads and Meta Ads is a must.
Strong understanding of GTM, GA4, and conversion tracking.
Experience in managing feeds and campaigns via Google Merchant Center.
Analytical thinker with a deep understanding of ad metrics, audience targeting, attribution models, and remarketing strategies.
Strong communication skills and the ability to collaborate cross-functionally.

Performance Marketing Specialist

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