We're Hiring: Influencer Marketing Executive/Manager | D2C Brand | Ghaziabad

We're a growing D2C brand looking for someone who lives and breathes Instagram Reels and YouTube Shorts. If you know how to spot the right creators, get them excited about a product, and turn a collab into real reach and sales — we want you on our team.

What you'll do:

Connect with influencers across various verticals (beauty, auto, lifestyle, tech, etc.) and zones/regions to match the right creator with the right product

Pitch and onboard influencers for collaborative Reels and YouTube Shorts featuring our products

Coordinate content briefs so creators highlight the right product features, USPs, and brand messaging

Manage posting schedules and ensure influencers publish content with the correct hashtags, keywords, and tags for maximum reach and visibility

Audit and control hashtag/keyword usage across all influencer posts to ensure alignment with brand and product search demand

Build and maintain a tiered creator roster (nano, micro, macro) across Instagram and YouTube

Negotiate collaboration terms — barter, paid, or hybrid — and manage influencer contracts/usage rights

Track and report campaign performance: reach, engagement rate, views, and conversions per influencer/post

Repurpose high-performing influencer content for the brand's own social handles and paid ad campaigns

Monitor influencer content for brand safety, tone, and compliance before and after posting

Maintain a tracker of all influencer collaborations — deliverables, posting dates, performance, and payment status

Stay updated on trending audio, formats, and hashtags on Instagram/YouTube to keep collabs relevant

Identify and flag underperforming creators/campaigns and suggest optimization for future collabs

Coordinate with the design/content team to supply creators with product shots, samples, and key talking points

What we're looking for:

• 1–4 years of experience in influencer marketing, social media, or brand partnerships

• Proven experience managing influencer collaborations on Instagram and YouTube

• Strong understanding of hashtag strategy, SEO-friendly captions, and platform algorithms

• Excellent communication and negotiation skills

• Comfortable managing multiple creator relationships and deadlines simultaneously

• Basic reporting skills (Excel/Google Sheets) to track reach, engagement, and ROI

• Graduate in any discipline; marketing/mass communication background preferred

• Must be based in or willing to relocate to Ghaziabad (on-site role)

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