Performance Marketing Team Lead

Company: Alttred Miinds

Website: https://in.alttredmiinds.com/

Location: Remote — Open to candidates across India

Experience: 2–4 Years

Salary: ₹10–12 LPA CTC

Work Mode: Work From Home

Alttred Miinds is a performance marketing agency focused on creative-led advertising, data-driven optimisation, and measurable business growth. We work with brands across Coaching, EdTech, D2C, and E-commerce.

We’re looking for a Performance Marketing Team Lead who can own campaign strategy, manage substantial ad budgets, lead a team of 3–5 members, and build strong client relationships. This role requires hands-on performance marketing expertise, technical tracking knowledge, team leadership, and excellent communication skills.

1. Performance Marketing & Strategy

• Plan, execute, and optimise campaigns across Meta Ads, Google Ads, LinkedIn, and other relevant platforms.
• Independently manage and scale monthly ad spends of ₹50 lakh or more.
• Monitor and improve CAC, CPL, CPA, ROAS, conversion rates, lead quality, and revenue.

2. Team Leadership & Management

• Lead, mentor, and manage a team of 3–5 members.
• Set targets, delegate responsibilities, review campaign performance, and maintain efficient workflows.
• Ensure timely execution, accountability, and continuous improvement across the team.

3. Client Communication & Management

• Act as a key point of contact for clients, managing expectations, campaign discussions, reporting, and queries.
• Present performance insights clearly and recommend actionable growth strategies.
• Coordinate with creative, content, design, video production, and web teams to ensure effective campaign execution.

4. Technical Tracking & Analytics

• Be proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Conversions API (CAPI), including their use cases, implementation, validation, and troubleshooting.
• Understand conversion tracking, event configuration, attribution, and pixel or data-quality issues.
• Use analytics and tracking insights to identify performance gaps and improve campaign outcomes.

5. Creative & Funnel Optimisation

• Collaborate with creative teams on ad concepts, hooks, messaging, and testing strategies.
• Identify opportunities to improve landing pages, conversion funnels, and campaign efficiency.

• 2–4 years of hands-on performance marketing experience.
• Experience independently managing ₹50 lakh or more in monthly ad spend.
• Prior experience leading and managing a team of 3–5 members.
• Strong working knowledge of Meta Ads and Google Ads; LinkedIn Ads familiarity is a plus.
• Practical proficiency in GA4, GTM, and Meta CAPI, with a clear understanding of their applications.
• Experience working with Coaching, EdTech, D2C, or E-commerce brands.
• Excellent client communication, relationship management, analytical thinking, and problem-solving skills.
• Ability to work independently, manage priorities, and collaborate effectively in a remote environment.

• Experience scaling lead-generation and revenue campaigns.
• Knowledge of CRM integrations, Looker Studio, attribution, and marketing automation.
• Experience improving tracking accuracy and conversion measurement.

• Campaign performance, growth, and budget efficiency.
• Improvement in qualified leads, conversions, and revenue.
• Team productivity, accountability, and delivery timelines.
• Client satisfaction, retention, and quality of communication.
• Accuracy of tracking, analytics, and reporting.
  

Work Mode: Fully Remote — open to candidates across India.

Candidates must be comfortable working remotely, collaborating with cross-functional teams, and managing client relationships independently.

Apply here:  https://docs.google.com/forms/d/e/1FAIpQLScyByWS9XJ79018FuZh7BVPU0vp-mcQs2-FK0NixMbS4Ol9XQ/viewform?usp=publish-editor