Graphic Designer

Job title: Graphic Designer

Team: Marketing & Growth

Reports to: Head of Marketing / Growth Lead

Experience :6-8 years in graphic or visual design

Location: Andheri East, Mumbai

Work mode: On-site

Employment type: Full-time

About BitDelta India and the role

BitDelta India is a fast-growing crypto exchange platform helping Indian users trade and invest in digital assets simply and securely. We are scaling quickly, and our brand needs to look sharp, trustworthy and consistent everywhere users meet us.

As Graphic Designer, you will own the visual side of our marketing and growth work. You will turn campaigns, product launches and market moments into creatives that build trust and drive sign-ups, trades and engagement. You will move fast with AI tools while keeping the quality and compliance bar high.

Key responsibilities

• Design high-quality creatives for social media (Instagram, X, LinkedIn, YouTube, Telegram), performance ads, emailers, push notifications and app banners.
• Create campaign assets for product launches, new token listings, trading contests, referral programs and market-moving events, often on same-day turnarounds.
• Build simple, clear visuals that explain crypto concepts (wallets, KYC, futures, fees, security) to first-time Indian investors.
• Produce short-form motion graphics, reels and GIFs for social and growth campaigns.
• Design landing page visuals, website graphics and in-app UI assets in coordination with the product and tech teams.
• Own and maintain the BitDelta India brand guidelines, templates and a reusable design asset library.
• Use AI tools to speed up ideation, image generation, editing and variations for A/B testing, while ensuring final outputs are original and on brand.
• Work with performance marketing to create multiple ad variants and improve creatives based on CTR, conversion and engagement data.
• Ensure all creatives follow applicable advertising norms, risk disclaimers and internal compliance review before going live.
• Manage multiple requests at once, prioritise with the Marketing lead and deliver on agreed timelines.

What you bring

Experience and education

• 6-8 years as a graphic designer, ideally in fintech, BFSI, a startup, a digital agency or a consumer app.
• Degree or diploma in Graphic Design, Visual Communication, Fine Arts or equivalent practical experience.
• A strong portfolio showing social, digital ad and campaign work (mandatory with application).

Design tools

• Advanced: Adobe Photoshop, Illustrator and Figma.
• Working knowledge: Adobe After Effects or Premiere Pro for motion and short videos.
• Comfortable with Canva for quick-turn templates and team self-serve assets.

AI familiarity

• Hands-on use of AI image tools such as Midjourney, Adobe Firefly, Photoshop Generative Fill or similar.
• Uses AI assistants (ChatGPT, Claude or Gemini) for copy ideas, briefs and concepting.
• Exposure to AI video or motion tools (Runway, CapCut AI or similar) is a plus.
• Understands AI limits: checks outputs for accuracy, brand fit and copyright or licensing risk.

Crypto understanding

• Basic knowledge of crypto and Web3: Bitcoin, Ethereum, tokens, exchanges, wallets, spot vs futures trading.
• Familiar with how crypto brands communicate on X, Telegram and Instagram.
• Curious to learn fast; deep technical knowledge is not required.

Core skills

• Strong sense of typography, layout, colour and visual hierarchy.
• Ability to simplify complex information into clean infographics.
• Speed without losing quality in a fast-moving, market-driven environment.
• Clear communication and openness to feedback.

Good to have

• Prior work for a crypto, fintech, trading or investment brand.
• Basic UI/UX skills for app screens and landing pages.
• 3D or illustration skills (Blender, Spline or hand illustration).
• Experience creating content for regional Indian languages.

Success in the first 90 days

1. 30 days: Learn the brand, product and compliance process; deliver daily social and ad creatives independently.
2. 60 days: Refresh brand templates and set up an AI-assisted workflow that cuts turnaround time.
3. 90 days: Lead visuals for at least one major campaign or listing launch and show measurable creative performance.

What we offer

• A front-row seat in India's fast-evolving crypto and Web3 space.
• High ownership and visible impact in a scaling team.
• Access to paid AI and design tools to do your best work.
• Competitive pay, learning budget and a collaborative culture.