Amazon Marketplace & PPC Specialist

Job Details

Experience: Minimum 3 years of hands-on Amazon marketplace and advertising experience

Employment Type: Full-time, on-site, work from office

Working Days: Monday to Friday

Working Hours: US-aligned shift: 4:30 PM–1:30 AM IST or 3:30 PM–12:30 AM IST depending on daylight saving time

Open Positions: 2

Job Summary

We are looking for an experienced Amazon Marketplace & PPC Specialist to manage and grow Amazon seller accounts, with a strong focus on product listing creation and optimization, advertising creative development or coordination, and hands-on Sponsored Ads campaign management. The successful candidate will be able to turn product and keyword research into compelling listings and advertising campaigns, monitor performance, and continuously optimize campaigns to improve visibility, conversions, sales, and profitability. Experience with the Amazon US marketplace is strongly preferred.

Key Responsibilities

• Product Listing Creation & Optimization
• Create, update, and optimize Amazon product listings, including titles, bullet points, descriptions, backend search terms, attributes, and variations.
• Conduct keyword research and apply Amazon SEO practices to improve indexing, discoverability, organic rankings, and conversion rates.
• Coordinate product images, infographics, A+ Content, Brand Store content, and other listing assets.
• Monitor listing quality and suppressed or inactive listings; identify and resolve catalog and content issues.
• Support product launches, listing updates, competitor research, and ongoing content improvements.
• Advertising Creative Development
• Develop advertising creative concepts and briefs aligned with product features, target audiences, campaign objectives, and brand guidelines.
• Create or coordinate ad creatives, product visuals, promotional content, and campaign assets with designers or content teams.
• Ensure creative assets and messaging are suitable for the relevant Amazon ad placements and comply with Amazon advertising policies.
• Review creative performance and recommend improvements based on click-through rate, conversion rate, and campaign results.
• Amazon Sponsored Ads & PPC Management
• Set up, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, as applicable to account and brand eligibility.
• Structure campaigns and ad groups; manage keyword and product targeting, match types, negative keywords, bids, placements, and budgets.
• Monitor ACOS, TACOS, ROAS, CTR, CPC, conversion rate, impressions, clicks, and attributed sales.
• Identify wasted spend, search-term opportunities, and high-performing keywords or products; implement data-led optimizations.
• Support new product advertising launches and ongoing campaign testing, scaling, and budget allocation.
• Prepare regular performance updates with clear findings, actions taken, and recommendations.
• Marketplace Operations & Performance
• Manage day-to-day Seller Central activities relevant to listings, advertising, promotions, and account performance.
• Monitor account health, listing status, product availability, and relevant FBA/inventory indicators; escalate issues when required.
• Analyze sales trends, competitor activity, pricing, and category performance to identify growth opportunities.
• Coordinate with client stakeholders and internal design, content, and operations teams to deliver marketplace priorities.
  
  

Required Skills & Experience

• At least 3 years of hands-on experience managing Amazon Seller Central and Amazon advertising campaigns.
• Practical experience creating and optimizing product listings - not only reporting or theoretical knowledge.
• Hands-on experience with Amazon Sponsored Ads campaign setup, management, and optimization.
• Working knowledge of Amazon SEO, keyword research, search-term analysis, and competitor research.
• Ability to interpret ACOS, TACOS, ROAS, CTR, CPC, and conversion metrics and translate them into optimization actions.
• Experience developing ad creative concepts or working closely with designers to produce Amazon-ready advertising assets.
• Strong analytical and reporting skills, with proficiency in Microsoft Excel or similar tools.
• Good written and verbal English communication, organization, and ability to work independently.
• Willingness to work the specified US-aligned shift.
  
  

Preferred Qualifications

• Experience managing Amazon US marketplace accounts.
• Experience with Amazon Brand Registry, A+ Content, and Amazon Brand Stores.
• Hands-on familiarity with tools such as Helium 10, Jungle Scout, Data Dive, Sellerboard, or similar platforms.
• Experience managing multiple brands, product categories, and a substantial SKU catalog.
• Experience with FBA and inventory-related marketplace operations.
• Practical use of creative tools such as Canva or Adobe Photoshop is an advantage; design expertise is not mandatory if the candidate can effectively brief and coordinate with designers.
  
  

Key Performance Indicators (KPIs)

• Listing quality, completeness, and optimization.
• Advertising efficiency, including ACOS/TACOS and ROAS trends.
• Sales and conversion growth attributable to marketplace and advertising improvements.
• CTR, CPC, conversion rate, and keyword performance.
• Campaign setup quality, budget utilization, and optimization cadence.
• Account and listing health, where within the role’s control.