Branch Sales Manager

Role Description

Job Title

Branch Sales Manager

Business Unit

Retail Branch Banking (RBB)

Reporting To

Branch Head

Job Function and Role Type

Sales, Individual Contributor, Moderate/Extensive Travel

Version No

1.0

Job Purpose

Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share.

Key Responsibilities

Acquisition and Value Build Up

Achieve new acquisition value and number plan for retail current accounts.

Enhance overall value from the portfolio of customers handled.

Portfolio Management

Monitor portfolio health, activation, and AQB maintenance.

Engage customers through visits and resolve queries proactively.

Control attrition by monitoring balances.

Product and Market Penetration

Adopt profile-based selling for cross-sell of products/services.

Acquire new liability customers through portfolio referrals.

Conduct catchment activities for lead generation and market penetration.

Customer Engagement

Act on central triggers for value build-up and cross-sell.

Monitor portfolio as per Branch Sales Process.

Product Customisation

Collaborate with the product team to ensure right product fitment.

Provide inputs on competition benchmarking and product features.

Customise accounts to meet client requirements.

Operations

Ensure forms are filled accurately and processed within TAT.

Education

Graduate, preferably with post-graduation in a relevant field.

Certifications

NISM V-A Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Relationship management, presentation skills, communication, influencing skills, banking product knowledge.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.