Creative Manager

About Rorosaur

Rorosaur makes clean-label food for babies and toddlers: no preservatives, no added sugar, no salt. We are a young, founder-led brand from Hyderabad, loved by 10,000+ parents across India, and growing fast across our own website, Amazon and quick commerce (Blinkit, Swiggy Instamart).

•    What we make: grain and fruit purees, Prune Delight, porridge mixes, Yogurt Melts, Dry Fruit Sweetener and the Curious Creations range.

•    Who we talk to: new parents who read every label and want food they would eat themselves.

Why join now: the brand is small enough that your work shows up in the next campaign, and big enough that it reaches lakhs of parents every month.

The role

Half of the job is creative judgement. The other half is people: keeping agencies, creators and our internal team moving in one direction. You will work with our content and design agencies, UGC creators and influencers, photographers and video crews, performance marketing and the founders, with day-to-day alignment with the marketing lead.

What you'll doPlan the creative calendar

•    Turn launches, festive moments and performance needs into a monthly creative plan: what we need, for which channel, by when.

•    Write sharp briefs: the parent we are talking to, the one message, the proof, the format.

•    Keep a steady pipeline of new ads so performance never runs out of fresh creatives.

Run shoots and production

•    Plan and run photo and video shoots: concepts, scripts, shot lists, talent (babies and parents), locations, props, budgets.

•    Be on set, keep the shoot on brief and on schedule, and get every asset in one day.

•    Manage edits and approvals through to final files for Meta, Google, Amazon, Blinkit, Swiggy and our website.

Manage agencies and creators

•    Be the single point of contact for our creative, content and influencer agencies.

•    Set timelines, review work, give clear feedback and hold the bar on quality and turnaround.

•    Build and manage a bench of UGC creators and mom influencers.

Align the team internally

•    Run a weekly creative sync with founders and performance marketing.

•    Use performance data (hook rate, hold rate, click rate, cost per order) to decide what to make more of and what to stop.

•    Guard the Rorosaur brand: voice, look, claims and labelling rules for baby food.

What success looks like

3 months: A monthly creative calendar running on time. Every agency on clear briefs and turnaround timelines. At least one shoot planned and delivered end to end.

6 months: 15+ new ad creatives a month across products. A creator bench of 20+ moms and UGC talent. Clear patterns on which formats and hooks work, shared with the team every week.

12 months: A recognisable Rorosaur look and voice across every channel. More ads beating our own typical hook rate and cost per order, month on month. A creative process that runs without the founders in every review.