Search Engine Optimization Executive

Company: VideoSDK

Website: Visit Website

LinkedIn: Visit LinkedIn

Business Type: Startup

Company Type: Product

Business Model: B2B

Funding Stage: Seed

Industry: Information Technology

Salary Range: ₹ 9-12 Lacs PA

Job Description

Job Title: Senior SEO Executive

Location: Surat, Gujarat (Onsite)

Experience Range: 4 - 7 Years

Education:BE/BTech, MCA, Msc.IT

Who We Are Looking For

We're seeking a motivated and analytically-minded Sr. SEO to join our growing marketing team. This role is pivotal in driving organic growth for our B2B technical product. You are passionate about Search Engine Optimization, possess a strong aptitude for strategic keyword research, and understand how data-driven insights translate into effective content that attracts and engages a developer audience using our real-time audio and video SDKs. You're proactive, highly organized, detail-oriented, and eager to build expertise in B2B SaaS SEO.

You’re Likely a Strong Candidate If You

• Have demonstrable experience performing keyword research using industry-standard tools (e.g., Semrush, Ahrefs, SpyFu, Google Keyword Planner).
• Understand core SEO- AEO-GEO principles (on-page, off-page, technical SEO related to content) and how they directly impact content strategy and rankings.
• Can analyze keyword data to identify search intent and differentiate between Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel (BOFU) opportunities, particularly for a technical/developer audience.
• Have experience writing or optimizing online content (blogs, articles, web pages) with SEO best practices in mind. Examples of published work are a strong plus, especially in a B2B or technical context.
• Are comfortable working with data, analyzing content performance metrics, and adapting strategies based on results.
• Possess excellent organizational skills and the ability to manage research for multiple content pieces simultaneously.
• Have strong written communication skills, with an ability to write clearly and accurately (or learn technical concepts quickly).
• Show genuine interest in technology, APIs, SDKs, or developer tools.
  
  

What You Will Primarily Work On

• Keyword Research & Strategy: Perform in-depth keyword research using tools like Semrush to identify high-value TOFU, MOFU, and BOFU keywords relevant to videosdk.live's real-time audio/video SDKs, APIs, target developer use cases, and underlying technologies (like WebRTC).
• Backlink Building: Identify and acquire relevant backlinks through outreach, guest posting, and link-building strategies.
• Quality Backlinks: Build high-quality backlinks from authoritative, relevant websites to improve domain authority and organic rankings.
• High-DA backlinks: Links from websites with high Domain Authority.
• Competitive Analysis: Analyze competitor keyword strategies and identify content gaps and opportunities using keyword gap analysis techniques.
• Content Planning: Translate keyword research into a strategic content calendar, proposing data-driven topics and angles designed to attract developers at different stages of their journey.
• Content Optimization: Write new SEO-focused content (primarily blog posts) and optimize existing website content based on keyword research and SEO best practices.
• Performance Analysis: Monitor and report on keyword rankings, organic traffic, and content performance, using insights to refine keyword targeting and content strategies.
• Collaboration: Work closely with content creators, product teams, and the wider marketing team to ensure content accuracy and alignment with product features and marketing goals.
• Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and best practices, particularly within the B2B tech and developer tool landscape.
• (Supporting Task): Occasionally contribute to related B2B marketing copy (e.g., email snippets, landing pages) informed by SEO insights.