Demand Generation Executive

Location: Baner-Balewadi, Pune

Experience: 1–3 Years

Job Type: Full-Time

About Aarna Systems

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in digital marketing, SEO, lead generation, and AI automation solutions that help businesses grow.

Job Overview

We are looking for a skilled and result-oriented Digital Marketing & Demand Generation Executive who can manage SEO activities, execute digital marketing and email campaigns, generate quality leads, and handle regular prospect follow-ups through calls and emails.

Key Responsibilities

• SEO & Online Marketing
• Handle on-page and off-page SEO activities.
• Manage and optimize Google Business Profile (GMB).
• Conduct keyword research, competitor analysis, and track website performance.
• Work on improving website rankings, organic traffic, and online visibility.
• Digital Marketing & Email Marketing
• Plan and execute digital marketing campaigns.
• Create and manage email marketing campaigns for lead generation.
• Handle email content, outreach, and follow-up sequences.
• Monitor campaign performance, engagement, and conversions.
• Demand Generation & Lead Management
• Generate quality B2B leads through online platforms and marketing campaigns.
• Research potential clients and maintain a prospect database.
• Conduct regular follow-up calls and emails with potential clients.
• Communicate professionally with prospects, understand their requirements, and schedule business meetings.
• Maintain proper lead records and follow-up status.
• Reporting & Coordination
• Track SEO, email campaign, and lead generation performance.
• Prepare daily and weekly activity reports.
• Coordinate with the sales and marketing team to achieve business targets.
  
  

Required Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 1–3 years of relevant experience in Digital Marketing, SEO, and Lead Generation.
• Hands-on knowledge of On-page SEO, Off-page SEO, and Google Business Profile.
• Practical experience in email marketing and campaign management.
• Excellent verbal and written communication skills.
• Must be confident in making follow-up calls and handling prospect conversations.
• Knowledge of SEO tools, email marketing platforms, Google Analytics, and Google Search Console.
• Good follow-up, coordination, and time-management skills.
  
  

Preferred Skills

• Experience in B2B marketing and cold email outreach.
• Knowledge of CRM and lead management tools.
• Experience in the IT services or digital marketing industry.
  
  

Key Performance Indicators (KPIs)

• Quality leads generated.
• SEO performance and organic traffic growth.
• Email campaign performance and responses.
• Follow-up calls and meetings scheduled.
• Lead conversion and reporting accuracy.