Digital Marketing Manager

## About the Role

Own utilisation of a distributed rental inventory network through performance and retention marketing. Every SKU is a depreciating asset — idle inventory is a cost, not a missed sale. ROAS and CAC are levers, not the goal.

The Weekly Loop: Read → Diagnose → Act → Review

Read the utilisation report every week (by SKU × city)

Diagnose: visibility, budget, catalogue, retention, or genuinely low demand?

Act: pull the right lever across Google, Meta, catalogue, or lifecycle

Review the following week; iterate

## Key Responsibilities

- Read the utilisation report every week (by SKU × city)

- Diagnose visibility, budget, catalogue, retention, or genuinely low demand

- Act by pulling the right lever across Google, Meta, catalogue, or lifecycle

- Review the following week and iterate

## Requirements

- 1–4 years hands-on running Google Ads and Meta Ads

- Comfortable reading data weekly and drawing own conclusions

- Real diagnostic instinct — knows which lever to pull and when

## Preferred Qualifications

- Not a fit if instinct is “spend more, ROAS good” without asking why

- Not a fit if wants brand/creative work more than performance and data

- Not a fit if SKU × city-level granularity sounds like too much detail

## What We Offer

- Free access to entire rental catalogue

- Health insurance

- Flexible working hours

- Direct mentorship from Demand Gen Lead

- Real autonomy from day one

## Location & Work Mode

- Bangalore, onsite