Senior Executive - Marketing

About The Role

We are looking for a proactive and execution-focused Senior Executive – Marketing to drive brand visibility, agency management, influencer collaborations, and local marketing initiatives. This role requires strong stakeholder management skills, the ability to coordinate across multiple teams and agencies, and a hands-on approach to ensuring seamless execution of marketing campaigns. The ideal candidate should have experience working with D2C brands, preferably within the beauty, skincare, personal care, or lifestyle industry.

Key Responsibilities

Agency & Vendor Management

• Manage and coordinate with creative, social media, influencer, ATL/BTL, and regional marketing agencies.
• Act as the primary point of contact for agency partners and ensure timely execution of deliverables.
• Oversee agency performance, timelines, and campaign outcomes.
• Manage the onboarding and coordination of regional agencies, including the upcoming Kerala marketing agency partnership.
  
  

Content & Social Media Management

• Own and manage the brand content calendar across digital and social media platforms.
• Coordinate with internal and external stakeholders for content creation and approvals.
• Ensure consistent brand communication across Instagram, Facebook, community groups, local digital platforms, and brand-owned channels.
  
  

Influencer Marketing

• Identify, evaluate, and onboard relevant influencers and creators.
• Lead negotiations on commercials, content deliverables, and usage rights.
• Manage influencer campaigns end-to-end, from briefing to execution and reporting.
• Drive cost efficiencies while maintaining campaign effectiveness.
  
  

Digital Presence & Local Marketing

• Manage and optimize Google Business Listings and local discovery platforms.
• Execute localized marketing campaigns to drive brand awareness and store traffic.
• Work closely with regional teams to activate marketing initiatives in local communities and groups.
  
  

Campaign Execution & Coordination

• Ensure smooth execution of marketing campaigns across multiple channels.
• Coordinate with cross-functional teams including Retail, Design, Content, Brand, Operations, and External Partners.
• Drive project timelines and proactively resolve execution bottlenecks.
• Act as a key facilitator to ensure marketing initiatives are delivered on time and with quality.
  
  

Stakeholder & External Relationship Management

• Serve as an external-facing representative of the brand for agencies, influencers, partners, and vendors.
• Build and maintain strong relationships with external stakeholders.
• Provide hyper-care support during critical campaign launches and high-priority projects.
  
  

Desired Candidate Profile

Experience

• 3–6 years of experience in Marketing, Brand Marketing, Social Media Marketing, Influencer Marketing, or Agency Management.
• Experience with D2C brands is mandatory.
• Prior experience in Beauty, Personal Care, Cosmetics, Fashion, or Lifestyle brands will be preferred.
  
  

Skills & Competencies

• Strong agency and stakeholder management skills.
• Experience handling influencer marketing campaigns and negotiations.
• Good understanding of content marketing and social media platforms.
• Strong project management and coordination abilities.
• Excellent communication and relationship-building skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Commercial acumen and negotiation skills.
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.