Digital Marketing Specialist

Company Description

OpenMalo Technologies is a leading India-based software development company specializing in custom software, mobile apps, web applications, and offshore IT outsourcing services. The team delivers robust and scalable digital solutions across diverse industries, including automotive, real estate, hospitality, finance, government, and retail. OpenMalo provides end-to-end services such as cloud solutions, CMS and web development, eCommerce platforms, and digital marketing. The company works with modern technologies like .NET, PHP, WordPress, Shopify, Android, iOS, Angular, and IoT to meet complex client needs. With a focus on timely delivery and professional service, OpenMalo emphasizes quality, collaboration, and long-term client partnerships.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Rajkot. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, email, and display to drive traffic, leads, and brand awareness. This role involves managing social media calendars, creating digital content briefs, coordinating with designers and developers, and ensuring consistent brand messaging. The specialist will monitor campaign performance, analyze web analytics and key metrics, and prepare regular reports with actionable insights and recommendations. Day-to-day responsibilities also include conducting competitor and market research, supporting SEO efforts, collaborating with sales and product teams, and staying updated on digital marketing trends and tools.


Qualifications

• Strong foundation in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
• Hands-on experience with Social Media Marketing across major platforms (e.g., Facebook, Instagram, LinkedIn, X) to build engagement and community.
• Proficiency in Web Analytics tools (such as Google Analytics or similar) for tracking performance, reporting, and data-driven decision-making.
• Excellent Communication skills, including clear written and verbal communication, and the ability to collaborate with cross-functional teams and clients.
• Familiarity with SEO/SEM concepts, basic content marketing practices, and marketing automation or email marketing tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Rajkot, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Experience in a technology or software development environment, and knowledge of B2B marketing, is an advantage.