Marketing Coordinator

CAREERS

Marketing Coordinator

(CLOSED for applications as of April 27, 2026)

About TGC

Since 2013, TGC has been helping advance careers of high potential women+ in Canada’s STEM and business sectors. To learn more, visit www.tgc.co.

Role

Role Overview

About the role: Reporting to the Senior Marketing Manager, the Marketing Coordinator plays a key role in the implementation of TGC’s marketing strategy, with a strong focus on campaign management, partner marketing activations and execution of TGC’s digital marketing initiatives across programs, events and communications.

This is a role that blends campaign coordination, partner marketing, content execution and marketing operations — ideal for someone who’s organized, creative, curious and excited to make an impact at the intersection of technology, gender equity and career advancement. As a part of the Marketing team, you’ll help bring our mission to life — driving brand awareness, improving user acquisition and retention, and ensuring our marketing initiatives are executed effectively and consistently across channels.

Responsibilities

Coordination and Implementation of Marketing Plan

• Execute daily, weekly and monthly tasks outlined in TGC’s marketing plan.
• Support development and execution of lead generation, engagement and retention campaigns through paid, organic and partnership-driven marketing efforts.
• Develop and maintain website and social media content that reflects TGC’s tone, mission, and programs.
• Manage and grow TGC’s social media presence (LinkedIn, Facebook) to increase engagement and reach new audiences.
• Assist in organizing and promoting virtual and in-person webinars, summits, conferences and community events.
• Coordinate partner-driven marketing activations — support TGC’s collaborations with external stakeholders through co-branded content, joint campaigns and event visibility.
• Coordinate production of promotional materials, collateral, and event booth logistics.
• Create and curate visual and creative assets — in-house or with contractors — ensuring brand consistency and storytelling impact across channels.
• Manage content marketing process from ideation through posting-including owning the organizations content calendar, blogging schedule, newsletter creation and distribution, and project profile process.
• Maintain and update TGC’s marketing collateral library and marketing templates (e.g., branded presentation decks with key messages).
  
  

Campaign Management & Reporting

• Support end-to-end campaign execution across multiple initiatives (programs, events, partnerships) — from planning and content coordination to launch and post-campaign wrap-up.
• Coordinate campaign assets, messaging, timelines, and cross-channel distribution (email, social, landing pages, partner channels, etc.)
• Manage execution of digital marketing efforts including paid campaigns (e.g. Meta, Linkedin, Google Ads), working with existing tools and platforms.
• Manage campaign tracking setup, including UTM parameters, link tracking, and performance monitoring.
• Monitor and analyze campaign performance (e.g. engagement, conversions, traffic sources) and provide insights to improve outcomes.
• Collaborate with internal and external stakeholders to ensure timely and high-quality campaign delivery.
  
  

CRM & Marketing Operations Support

• Support ongoing management and optimization of HubSpot CRM and Marketing Hub.
• Assist with contact segmentation, lists, workflows, forms, and landing pages.
• Collaborate on email campaign creation, testing and deployment.
• Maintain CRM data integrity and ensure alignment with marketing and sales goals.
• Set up and maintain tracking systems and provide reports and insights on campaign performance and customer engagement.
• Support marketing automation efforts to streamline lead nurturing and lifecycle marketing.
• Help troubleshoot and resolve HubSpot-related requests and tickets (form logic, campaign setup, automation issues).
  
  

Event Support & Strategy

• Attend virtual and in-person marketing activations, assisting with event logistics as needed.
• Participate in TGC team meetings, related projects, and strategy sessions as required.
• Other duties as assigned.
  
  

Who You Are

• Detail-oriented and organized – You keep projects, data and deadlines on track.
• Curious and proactive – You take initiative, ask good questions and love learning new tools.
• Creative and tech-savvy – You enjoy blending design sense with digital systems like HubSpot and social platforms.
• Collaborative and communicative – You work well with different teams and partners, keeping everyone aligned.
• Analytical and thoughtful – You use data and insight to improve campaigns and make decisions that drive impact.
  
  

Qualifications

• 2+ years of general marketing experience, ideally in B2C, Edtech or professional development settings, is required.
• Hands on experience with digital marketing analytics and campaign tracking (e.g. UTM parameters, performance metrics, traffic sources, conversion tracking).
• Experience working with creative and project management tools such as Adobe Creative Cloud, Canva, Figma, Miro, Asana, ClickUp or similar.
• Experience working with CRM platforms (e.g. HubSpot), including exposure to workflows, automation, and campaign tracking is considered a strong asset.
• Strong written and verbal communication skills with keen attention to detail.
• Experience managing marketing campaigns and content across channels (including social media), from ideation to execution and performance tracking.
• Excellent organizational skills and the ability to prioritize multiple projects.
• Familiarity with accessibility standards, inclusive marketing practices, or social-impact storytelling is an asset.
• Demonstrated experience with the principles of anti-racism, anti-oppression, equity and justice in workplace settings.
• Proficiency working in fully remote environments.
• Applicants must be eligible to work in Canada for the duration of the contract.
  
  

Work Area

• Remote work from home position, located anywhere in Canada. Preference given to applicants that are located +/- 1 hour from EST time zone.
• Work is computer based and may include lots of sitting.
• Attendance at occasional in-person meetings or events is required.
• Some evening work may be required to support virtual or in-person events.
  
  

Org Structure

• This position reports to Senior Marketing Manager, TGC
• The position may coordinate the work of other team members and contractors (eg., event vendors, copywriter, graphic designer)
  
  

Compensation & Contract Details

• Full time, remote (40 hours a week)
• $62,000 - $72,000 salary, plus a $2,000 health spending account
• One year contract position, ending March 2027, with possibility of extension based on funding
  
  

To Apply For This Position

Please submit your application online using this application link.

Please include a message describing: your top 3 work experiences that align with the above requirements (max 250 words), along with a copy of your resume.

Applications are due by: Monday April 27, 2026 at 9:00 am EST. Please note that we do not accept late applications.

Our Hiring Process

• All applications will be reviewed and assessed using the criteria outlined in the job posting qualifications section (we don’t use resume scanning or AI tools).
• Follow-up interviews will be scheduled for 2-3 top candidates, these are usually one hour long and have 2-3 TGC team members present.
• We may ask the final two candidates to complete an assignment, if required.
• We provide a $50 honorarium for candidates who participate in the one hour interview and an additional honorarium for those that are asked to complete an assignment.
• We will follow up with all candidates to notify them when a hiring decision has been made.
  
  

As part of our commitment to equity in the hiring process, our team does not take informational calls or coffee chats about the role during the hiring process.

TGC is committed to building an inclusive and accessible workplace, with a staff team that reflects the diverse identities and lived experiences of the communities we serve.

If you are a person with a disability and require accommodations during the application process, please email us at [email protected] so that we can support. We will provide reasonable and confidential accommodations when requested.