SEO Specialist

We're looking for someone to build and own SEO across our agency and internal products. This role is for someone who can create systems, manage execution, and drive measurable organic growth.

Responsibilities

• Keyword Research & Planning: Build keyword strategies, identify opportunities, maintain keyword trackers, and prioritise pages based on business impact.
• Content Strategy: Create content calendars, prepare content briefs, review content, and manage the publishing pipeline.
• On-Page SEO: Own the optimisation of all new and existing pages before publishing.
• Content Optimisation: Continuously improve existing pages to increase rankings, traffic, and conversions.
• Technical SEO: Identify technical SEO issues and coordinate with developers to resolve them.
• Link Building: Build and manage sustainable backlink acquisition strategies.
• Performance Tracking: Monitor rankings, traffic, conversions, and prepare monthly SEO reports.
• Competitor Research: Identify content gaps, keyword opportunities, and emerging trends.
• AI & Automation: Use AI tools to improve SEO research, content creation, and workflows.
• Cross-functional Collaboration: Work closely with designers, developers, writers, and marketing teams.

Process Ownership

• Build and maintain clear, repeatable SEO processes so work can scale across multiple products and team members. This includes documenting workflows, creating SOPs, defining quality standards, and continuously improving how keyword research, content production, optimisation, reporting, and collaboration are executed.

Skills We're Looking For

Must Have

• 3+ years of SEO experience.
• Strong understanding of on-page SEO and content SEO.
• Working knowledge of technical SEO.
• Experience with Google Search Console, Google Analytics 4, and Ahrefs, Semrush, or similar tools.
• Experience managing content writers or freelancers.
• Strong analytical and organisational skills.
• Ability to independently own SEO projects.

Nice to Have

• Experience working in an agency.
• Experience with Shopify, Webflow, or WordPress.
• Experience scaling SEO across multiple brands or products.
• Familiarity with AI tools and SEO automation.