Head Lead Generation and Performance Marketing

Job Description

Job Title: Head – Lead Generation & Performance MarketingLocation: Mumbai (Dadar / Corporate HQ)Vertical: Luxury Real Estate (Townships) & Experiential Hospitality Job PurposeThe Head of Lead Generation will own the entire inbound and outbound lead acquisition strategy for Della Townships’ multi-crore real estate and hospitality portfolios. This is a high-accountability role tasked with generating hyper-targeted, high-intent leads (HNIs, Ultra-HNIs, NRIs, and Corporate buyers) through digital performance marketing, data engineering, account-based marketing, and strategic B2B channel alliances.Key Responsibilities1. Strategic Lead Generation & Performance MarketingOmnichannel Strategy: Architect, deploy, and scale data-driven lead generation funnels across paid search, social (Meta, LinkedIn), programmatic display, and native advertising networks.HNI & NRI Targeting: Develop micro-targeted digital campaigns specifically designed to penetrate premium demographics (C-suite executives, business owners, and non-resident Indians) for luxury second-homes and township plots.Conversion Rate Optimization (CRO): Oversee the optimization of landing pages, lead capture forms, and digital touchpoints to maximize visitor-to-lead conversion rates

Job Expectations

• Marketing Automation & CRM Data Management
  
  

Funnel Architecture: Lead the integration between digital ad platforms, marketing automation tools (e.g., Salesforce, HubSpot, or LeadSquared), and the internal sales CRM.

Lead Scoring & Nurturing: Implement predictive lead scoring and automated email/WhatsApp nurturing journeys to warm up prospects before they reach the real estate closing team.

Data Hygiene: Maintain a clean, segmented database of premium prospects to execute personalized account-based marketing (ABM) campaigns.

• Strategic B2B & Channel Lead Generation
  
  

Corporate & MICE Leads: Collaborate with the corporate sales division to generate B2B inbound leads for Della’s corporate retreats, MICE venues, and wellness destination offerings.

Channel Partner (CP) Digitization: Build digital toolkits and automated co-branded lead landing systems to support real estate brokers and channel partners.

• Analytics, Budgeting, and ROI Ownership
  
  

Data-Driven Insights: Provide daily, weekly, and monthly analytical dashboards monitoring critical metrics: Cost Per Lead (CPL), Cost Per Acquisition (CPA), Lead-to-Site-Visit ratio, and overall Marketing ROI.

Budget Optimization: Manage a substantial marketing budget, dynamically allocating spend to the highest-yielding geographic locations and channels.

Candidate Profile & Requirements

Education: MBA in Marketing, Data Analytics, or a relevant degree from a top-tier institution.

Experience: 8 to 12+ years of core experience in Performance Marketing and Lead Generation, with at least 3-5 years leading the function in Luxury Real Estate, High-End Wealth Management, or Premium Hospitality

Minimum Qualification

Relevant Field

Minimum Job Experience

8-12 Years

Reporting To

CMD

Travel

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