Associate Director Brand Management

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Company: Myntra (Bangalore, India)

Experience Required: 12+ Years

Core Role

• Primary Focus: Responsible for overall strategy, brand management, and driving core business outcomes.
• Scope: Full-spectrum business ownership—covering operating plan development, financial planning, range planning, P&L management, inventory management, and sales execution.
  
  

Key Responsibilities

• Business & Category Planning
• Operating Plans: Formulate Annual Operating Plans (AOP) covering revenue, margin, and discounts, alongside Monthly Operating Plans.
• Growth Strategy: Define category- and brand-specific growth roadmaps.
• Financial Planning: Lead P&L planning at both the brand and category levels.
• Range, Assortment & OTB Planning
• Product Mapping: Execute product category-to-brand mapping.
• Assortment Strategy: Utilize data analysis and insights to plan option width and depth.
• OTB & Season Planning: Lead Open-To-Buy (OTB) seasonal planning at the brand-category level.
• Inventory Optimization: Size bets, manage range-level inventory, and implement forecasting strategies to maximize profitability.
• Market Intelligence: Conduct competitive research and market analysis.
• Sales & Inventory Management
• Inventory Control: Plan category inventory flow and track Days on Hand (DOH).
• Category Health: Oversee Sell-Through Rates (STRs), inventory ageing, and the portfolio mix (Core vs. Fashion); execute course corrections as needed.
• Execution: Lead monthly sales execution in coordination with sales and marketing teams while tracking standard P&L metrics.
• Cross-Functional Leadership & Projects
• Stakeholder Alignment: Partner with buying, sourcing, brand, sales, and planning teams to deliver on business targets.
• Strategic Initiatives: Drive projects across the value chain (supply chain, planning, sales) to boost growth, process efficiency, and profitability.
  
  

Key Requirements & Qualifications

• Experience: 12+ years in Category and Brand Management.
• Domain Focus: Background in fashion retail or brand management (experience in Menswear preferred).
• Analytical Capability: High business acumen with strong numerical, data-interpretation, and problem-solving skills.
• Soft Skills: Proven ability to manage complex, cross-functional stakeholder relationships.
  
  

Required Skills

buying, category management, assortment planning, otb planning