Media Buyer Jobs in Bhopal

Job Title: Media Buyer

Location: Bhopal (On-site)

Experience: 1-2 Years

Job Type: Full-Time

About Us

We are a fast-growing performance marketing agency, focused on delivering data-driven and performance-oriented marketing solutions. We’re looking for a talented Media Buyer/Performance Marketer with 1-2 years of experience to join our team. If you have a proven track record in managing high-budget ad campaigns and are skilled in Google and Meta (Facebook/Instagram) advertising, we want to hear from you!

Job Description

As a Media Buyer, you will be responsible for planning, executing, and optimizing high-budget paid advertising campaigns across Google and Meta platforms. The ideal candidate must have experience managing campaigns with budgets ranging from $50K-$100K and will be able to drive measurable growth through performance marketing strategies.

Key Responsibilities

• Campaign Strategy: Develop and execute high-budget ad campaigns across Google Ads, Meta Ads (Facebook/Instagram), focusing on ROI and performance.
• Budget Management: Efficiently manage and optimize ad spends ranging from $50K-$100K while ensuring maximum return on investment (ROI).
• Performance Analysis: Monitor and analyze the performance of campaigns using various analytics tools, adjusting strategies and bids to meet performance goals.
• Ad Optimization: Continuously test and optimize creatives, ad copy, and landing pages to improve key metrics such as CTR, CPC, and conversion rates.
• A/B Testing: Implement A/B testing to optimize campaign performance and ensure continuous improvement.
• Audience Targeting: Create and refine audience segmentation strategies for precise targeting to maximize campaign impact.
• Reporting: Prepare and present performance reports, providing insights and recommendations based on campaign data.
• Collaboration: Work closely with the creative and content teams to develop high-converting ad creatives.
• Market Research: Stay up-to-date with the latest digital marketing trends, platform updates, and industry benchmarks to maintain cutting-edge knowledge.
  
  

Qualifications

• 1-2 years of hands-on experience in media buying and performance marketing.
• Proven experience managing high-budget ad campaigns, preferably between $50K-$100K.
• Expertise in Google Ads (Search, Display) ,Bing Ads, and Meta Ads (Facebook/Instagram).
• Strong analytical skills and experience using tools like Google Analytics, Facebook Ads Manager, and third-party reporting tools.
• Ability to develop data-driven marketing strategies to meet performance goals.
• Excellent knowledge of ad creatives, copy, and audience targeting.
• Strong understanding of metrics such as ROI, ROAS, CTR, CPC, and CPA.
• Excellent communication and presentation skills.
• Candidate must be based in Bhopal and open to a hybrid working model.
  
  

Why Join Us?

• Opportunity to work on high-budget and impactful campaigns.
• Hybrid work environment with flexibility.
• Collaborative team and growth-focused work culture.
• Competitive salary and benefits package.
• Chance to work with leading brands and industries.
  
  

Job Category: Performance Marketing

Job Type: Full Time

Job Location: Bhopal Madhya Pradesh

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