Marketing & Community Engagement Coordinator

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Marketing & Community Engagement Coordinator

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Position: Marketing & Community Engagement Coordinator

Job Type: Full-time

Salary: $65,000 ~ $80,000

Reports To: Executive Director

Benefits: Medical, dental, and vision insurance; 3 weeks paid time off; and free lunch on school days (approximately 180 days during the school year), 401K, Life Insurance

Overview

The Marketing & Community Engagement Coordinator leads Aozora Community’s program marketing and promotion efforts, taking charge of marketing across print, digital, and social channels, with additional responsibility for planning and executing the community events we host. The Coordinator is integral to community outreach and family engagement, working to expand program visibility and drive enrollment through effective marketing and memorable events. Acting as a leader and role model, the Coordinator embodies the vision and mission of Aozora Community Foundation, playing a central role in advancing organizational goals and ensuring a positive, enriching experience for participants as they contribute to the overall success and growth of our community programs.

Minimum Requirements

• Bachelor's degree
• Passion for community building and Japanese language education
• Ability to work collaboratively as part of a diverse team
• Excellent interpersonal skills
• Excellent communication skills in English
• Proficiency in communication skills in Japanese (preferable)
• Team player
• Event planning and coordination
• Social media management for community engagement
• Experience in program promotion and advertising
• Strong organizational and time-management skills
• Experience with website management platforms preferred
• Legal authorization to work in the United States
  
  

Essential Duties And Responsibilities

This role is primarily focused on marketing and program promotion, with a secondary focus on community events and engagement. Duties are listed below in order of priority, starting with marketing.

• Marketing Strategy & Program Promotion
• Develop and lead Aozora Community’s overall marketing and promotion strategy across print, digital, and social channels
• Collaborate with the Directors to align marketing priorities with organizational goals
• Identify target audiences for each program and tailor messaging and channel mix to reach them effectively
• Build and maintain an annual marketing calendar aligned with enrollment periods and program launches
• Track enrollment, engagement, and campaign performance metrics, adjusting strategy based on results
• Website & Digital Communications
• Maintain and update the Squarespace website, including program pages, event listings, and registration links
• Manage Bloomz and Jumbula to communicate with families and the community, including posting timely updates, reminders, announcements, program and event listings, and promotional messages
• Manage MailChimp email campaigns, including newsletter creation, list segmentation, and send scheduling
• Monitor engagement and delivery metrics across all digital platforms and adjust communication strategies accordingly
• Social Media & Content Management
• Develop and implement social media strategies to promote programs effectively
• Create and schedule engaging content for various social media platforms
• Monitor social media channels, respond to comments, and engage with the audience
• Utilize analytics to track and optimize the performance of social media campaigns
• Graphic Design & Creative Assets
• Provide direction to graphic designers for program promotion and event campaigns
• Create visually appealing and engaging graphics for program promotion across various platforms
• Design promotional materials, including banners, flyers, brochures, and digital assets
• Ensure brand consistency and high-quality design across all promotional materials
• Print Advertising & Media Relations
• Determine optimal newspaper outlets and ad placements based on target audience and program goals
• Design eye-catching newspaper advertisements and develop compelling ad content
• Manage the newspaper advertising budget and schedule, and coordinate with media outlets for timely, accurate ad placements
• Track and evaluate the performance of print campaigns and adjust strategy as needed
• Build and maintain relationships with key media contacts and influencers
• Coordinate interviews, features, and other media opportunities to enhance program visibility
• Photography & Digital Asset Management (Smugmug)
• Organize and maintain Aozora Community’s photo library using Smugmug
• Upload, categorize, and archive event and program photos for easy access by staff and families
• Coordinate with photographers and volunteers to ensure timely photo delivery and consistent organization
• Manage photo-sharing permissions and privacy settings appropriately
• Community Events
• Plan and organize events according to the organization’s mission and event objectives
• Coordinate all aspects of events including hiring vendors, booking venues, inviting participants, and creating signage
• Act as a point of contact for staff, event volunteers, vendors, and venues throughout the event planning process and during the event
• Manage guest lists and vendor specifications, ensuring all parties understand relevant information and details
• Negotiate contracts with venue personnel, caterers, A/V providers, and other vendors while meeting budgetary objectives
• Perform post-event tasks promptly, including communicating with guests, reviewing invoices and bills, approving payments, and documenting issues and resolutions
• PTO Volunteer Coordination & Communication
• Recruit, coordinate, and communicate with PTO (Parent-Teacher Organization) volunteers to support community events and programs
• Serve as the primary point of contact for PTO volunteers regarding scheduling, logistics, and event needs
• Plan and execute recurring community events such as Movie Night and the Holiday Party
• Coordinate volunteer communication and support for other community events as needed
• Other Duties
• Perform additional tasks and support organizational initiatives as assigned by the Executive Director to advance Aozora Community’s mission and programs.
  
  

To Apply: Email a cover letter addressing your interest and qualifications for the position, your resume and salary requirements to [email protected] Please indicate “Marketing & Community Engagement Coordinator Position” in the subject line of the email. Aozora Community is an equal opportunity employer.