Adobe Analytics / Google Analytics with Tag Management
Role: Adobe / Google Analytics
Location : Pan India
Experience: 4+ to 9 Years
Notice Period : Immediate to 90 days
Mode of Interview : In Person Interview (Coimbatore location)
Location : Pan India
Experience: 4+ to 9 Years
Notice Period : Immediate to 90 days
Mode of Interview : In Person Interview (Coimbatore location)
- Digital Analytics Solutions:
- Universal Analytics (UA)
- Google Analytics 3 implementation (GA3)
- Google Analytics 4 implementation (GA4) & Google Analytics Reporting
- Adobe Analytics implementation & Adobe Analytics reporting
- Firebase Analytics implementation
- Mobile Appmeasurement using GA4, Adobe Analytics (iOS and Android)
- Adobe Web SDK implementation or AEPWeb SDK implementation
- Adobe Target implementation or any other personalization solutions (A/B Test, Multivariate Test, Recommendations, Behavioural Targeting etc.)
- Adobe Audience Manager implementation (Data Management Platform)
- Adobe Campaign Manager
- Tag Management Solutions:
- Adobe Tag Manager
- Dynamic Tag Manager
- Google Tag Manager
- Adobe Launch
- TealiumiQ
- Ensighten
- Signal
- Customer Data Platforms:
- Tealium Eventstream and Tealium Audiencestream or Tealium CDP
- Adobe Experience Platform (CDP)
- Salesforce Data Cloud (CDP)
- mParticle CDP
- Segment CDP
- TeasureData CDP
- Lytics CDP
- ActioniQ CDP
- Data Aggregation using CDP
- Schema Building using CDP
- Orchestration & Activation using CDP
- Measurement using CDP
- Data Science & Modeling using CDP
- CDP Technology Evaluation
- Technical Skills:
- JavaScript (Must have)
- jQuery (Must have)
- Object Oriented Programming Language – OOPS (Must have)
- AngularJS (Nice to have)
- ReactJS (Nice to have)
- C, C++, Java (Nice to have)
- SQL (Nice to have)
- Web and Mobile App digital analytics Implementation
- Data layer design & implementation (Customer-driven data layer, Event-driven data layer, Tealium UDO
- Analytics & 3rd Party media tags QA validation & ongoing support
- Digital Analytics Audit & Tag Management Audit
- Adobe Analytics & Google Analytics Set up & Configuration
- Tag Management Implementation & ongoing support
- Google Analytics for Firebase
- Adobe Analytics Mobile App SDK v5 (AEP SDK)
- Server-side Tag Management implementation
- Adobe Analytics & Google APIs: Classification, Data Insertion, Data Import API
- Adobe Analytics Data Warehouse, Clickstream data feeds
- Google Marketing Platform integrations: Campaign Manager, Search Ads 360, Display & Video 360, Google Ads, Google Optimize
- Adobe Analytics Experience Cloud integrations: AAM, AT, Ad Cloud, Campaign
- Adobe Experience Platform
- Moving user level data into Google BigQuery
- Adobe Analytics Reporting API & Google Analytics Reporting API
- Custom Reports and Dashboards
- Advanced Excel Dashboard Report by Adobe Report Builder
- Strategic Projects & Executive Level Insights
- Adobe Analytics Workspace Visualization Reports
- Monthly / Quarterly / Yearly Business reviews
- Google Analytics Analysis Hub & Data Studio reports
- Ad Hoc analyses & recommendations
- Google Analytics spreadsheet add-on
- Tags Extension Development
- Adobe Experience Platform & Adobe IO
- Google Tag Manager API & Google Analytics API
- Custom 3rd Party Tool API Development using Adobe/Google
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