SEO Lead

About Us

We're a fast-growing B2B SaaS company helping HR teams solve performance management and talent acquisition. With a solid foundation of organic traffic and a strong product-market fit, we're now ready to scale our inbound pipeline through high-impact SEO strategies, especially at the bottom of the funnel. If you're excited about driving revenue through content and search, and want to own and evolve the SEO engine — including how it shows up in AI-driven search — at a high-growth startup, this role is for you.

What You'll Own

• Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue.
• Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market.
• Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement.
• Develop and execute strategies to improve visibility and citation in AI answer engines and generative search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity), including structured content, entity optimization, and answer-friendly formatting.
• Work with content writers, designers, and product marketers to create and optimize SEO- and AEO/GEO-friendly content that converts.
• Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, structured data/schema, and Core Web Vitals compliance.
• Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages.
• Monitor keyword rankings, AI search visibility/citations, traffic quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot.

What Success Looks Like

• Improved rankings and visibility for BOFU and commercial intent keywords.
• Increased visibility and citation frequency in AI Overviews and generative answer engines (AEO/GEO).
• Organic becomes a key driver of MQLs and pipeline.
• Significant lift in high-intent traffic from the US.
• Strong collaboration with content, web, and product marketing teams.
• A scalable and documented SEO/AEO/GEO playbook and reporting framework.

What You Bring

• At least 2+ years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment.
• Proven track record of growing BOFU organic traffic and pipeline.
• Working knowledge of AEO/GEO principles and experience optimizing content for AI answer engines and generative search tools.
• Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context.
• Strong grasp of technical SEO, schema, crawlability, and site performance best practices.
• Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.).
• Experience optimizing for the US market, including understanding of search behaviour and competitive landscape.
• Experience working with WordPress or similar CMS.
• Familiarity with Claude Code or similar AI coding assistants to speed up technical SEO tasks (e.g., schema generation, site audits, scripting).
• Understanding of conversion rate optimization (CRO) for SEO pages.
• A growth mindset and willingness to experiment, iterate, and own outcomes.