Marketing Lead - Paid Ads (Meta and Google PPC)

Marketing Delivery Lead - Paid Ads (Meta + Google PPC + TikTok)

• Website: https://nudge.new/
• Location: ORR, Bangalore (relocation required)
• Work model: Hybrid split shift - in-office 2:00 PM–7:00 PM, then work-from-home 8:00 PM–12:00 AM (US time-zone alignment)
• Experience: 4 - 6 years
• Reports to: Delivery Head (with direct access to the Founders)
• Openings: 1

About Nudge.new

Nudge.new builds AI-native marketing products for small and growing businesses across the US and Canada. We run our clients' entire marketing engine — acquisition (SEO, AEO, Website, paid ads) and retention (email, WhatsApp, SMS) — delivered as a fully managed, Done-For-You service, powered by our AI-native platform, Nudge, and backed by human experts. 

We give SMBs agency-quality marketing at a fraction of the price, across verticals from DTC and hospitality to professional services and coaching.

Nudge is founded by ex-founders and leaders of startups like MySmartPrice, Livspace and Brightchamps, and is backed by Accel and some of the biggest angels in India. We're a fast-moving, AI-first team where client success comes first — and we're scaling quickly.

The Role

You own paid social as a channel across our client portfolio. Not as a reviewer of reports — as the person in the ad account, in Events Manager fixing what's broken and deciding what runs next.

We don't charge clients a percentage of ad spend. We think like their in-house team: Our objective is their business outcome, not a billable ad spend. That changes how you'll make decisions, and it should be the single biggest motivating factor before you apply.

We're looking for a channel operator and a solution builder: someone who can execute, debug, use AI intelligently, and systematise it.

What you'll do

• Own end-to-end Meta delivery (and TikTok where it's relevant) — for a portfolio of US and Canadian SMBs
• Personally build, configure, troubleshoot and optimise: campaigns, tracking, audiences, feeds, tags. Not delegate it and review decks / dashboards.
• Own channel measurement end to end — pixel, CAPI, GA4, GTM, UTM architecture, offline conversions, integrations. We have great engineers when we need them but you would be the person who explains (if)why platform numbers and GA4 disagree, and which one to act on.
• Run the creative engine: hooks, angles, UGC and creator content, static vs video, testing frameworks, and iteration velocity high enough to beat fatigue.
• Diagnose performance drops to a root cause — creative, audience, tracking, landing page, offer. Test, Iterate and Improve rather than reflexively changing bids.
• Report on what moves the business (ROAS, CAC, LTV, conversion rate, incrementality), and be willing to say some metrics like reach doesn't matter as much.
• Turn everything you learn into SOPs, checklists, QA processes and playbooks — and push as much of it as possible onto the Nudge platform with the product/AI team.

What we're looking for

• 4–6 years in paid social with exceptional Meta work(ideally for SMBs in US or international markets) — you've built a deep understanding of how the channel actually works, not just run campaigns on it.
• Strong fundamentals: you can look at what a client sells, work out what appeals to their buyer, and form a point of view on how to win on the channel.
• Meta, hands-on: Ads Manager, Business Portfolio, Pixel, Conversions API, Events Manager, custom conversions, audiences and lookalikes, catalogs/commerce, Advantage+, dynamic creative, retargeting, attribution.
• Creative judgment: creative fatigue, hooks and angles, UGC and creator content, testing frameworks, audience × creative interactions, landing page and message match.
• Genuine curiosity about what AI brings to paid ads — and evidence you've built AI into real marketing workflows, not just used ChatGPT to write copy.
• Comfort with the plumbing: tracking, pixels and tags, analytics, APIs, product feeds, integrations. Real grasp of measurement and attribution.
• Degree from a reputed college with a strong academic record(Masters is an advantage).
• Excellent written and spoken English — you'll be client-facing.
• Willing to work the split shift and relocate to Bangalore; able to join within ~1 month
• A strong advantage: hands-on TikTok Ads experience.

Why you'll love it here

• A direct line to the Founders and real influence over how client delivery works
• Build on an AI-native platform that's genuinely ahead of the curve
• Outsized ownership in a fast-growing, Accel-backed startup
• Meaningful ESOPs — share in the upside you help create

Compensation & logistics

• Competitive fixed CTC + performance-linked variable + ESOPs
• Medical insurance + lunch + snacks
• Reports to: Delivery Manager
• Location: ORR, Bangalore (relocation required)
• Shift: In-office 2:00 PM–6:00 PM, then WFH 8:00 PM–12:00 AM

How to apply

Also fill this application form(mandatory): https://forms.gle/3nUBJfG7dPKLZuAC8

Our process:

• Direct application (CV + note + form)
• Intro call with the Team + assignment
• In-person deep dive (case / working session)
• Team & values conversation with founders
• Offer