Job Title: Growth Manager

About the Role

Looking for a Growth Manager who can take ownership of growth across two exciting businesses.

This is a hands-on growth role that combines strategy, digital marketing, lead generation, performance marketing, content, CRM, analytics, and revenue growth.

You will be responsible for building and executing growth engines across both B2B and D2C businesses — from generating awareness and leads to converting them into customers and driving repeat business.

The ideal candidate is someone who is highly data-driven, commercially minded, and execution-focused — someone who doesn't just create marketing plans but understands how marketing translates into leads, sales, and revenue.

Key Responsibilities

1. Growth Strategy

Develop and execute the overall growth strategy for CloudPlay and Buzzinga.
Identify new growth opportunities across channels, audiences, products, and markets.
Build clear growth funnels from Awareness → Acquisition → Conversion → Retention.
Define growth objectives, KPIs, and measurable outcomes.
Continuously identify opportunities to improve conversion and revenue.
Work closely with the Founders to translate business objectives into actionable growth plans.

2. B2B Lead Generation – CloudPlay

Build a predictable pipeline of qualified B2B leads.
Identify target industries, companies, brands, agencies, and decision-makers.
Develop outbound and inbound lead-generation strategies.
Explore channels such as:
LinkedIn
Email Marketing
WhatsApp
Performance Marketing
Content Marketing
SEO
Partnerships
Industry platforms and communities
Develop campaigns to generate qualified enquiries and meetings.
Work with the business development team to improve lead-to-opportunity conversion.
Build and maintain a structured lead funnel and pipeline.

The objective is not simply to generate leads — but to generate leads that can become business.

3. Buzzinga – Events & D2C Growth

Develop growth strategies for Buzzinga's event and experiential offerings.
Drive enquiries and bookings for social and corporate events.
Build digital campaigns around key occasions, celebrations, and gifting moments.
Drive traffic and conversions for Buzzinga's D2C products.
Identify new customer segments and use cases.
Develop acquisition campaigns across relevant digital channels.
Work on improving:
Website conversion
Enquiry conversion
Average Order Value
Repeat purchases
Customer Acquisition Cost

4. Performance Marketing

Plan, execute, and optimise paid campaigns across relevant platforms.
Manage performance marketing agencies/partners wherever required.
Develop campaigns based on clearly defined business objectives.
Track campaign performance and continuously optimise budgets.
Analyse CAC, CPL, CTR, CPC, conversion rates, ROAS, and revenue contribution.
Conduct A/B testing of creatives, messaging, audiences, and landing pages.
Ensure marketing spends are linked to measurable business outcomes.

5. Content & Organic Growth

Develop a content strategy that supports both brand building and lead generation.
Identify content opportunities across:
LinkedIn
Instagram
YouTube
Website
Email
WhatsApp
Work with internal creative teams to develop high-quality content.
Create content themes, campaigns, and communication calendars.
Identify opportunities to showcase CloudPlay's work, capabilities, case studies, and innovations.
Develop content that positions CloudPlay as a strong player in creative technology and experiential solutions.
Build Buzzinga's digital presence and product storytelling.

6. CRM & Customer Journey

Build and manage CRM-driven growth initiatives.
Develop lead nurturing journeys for B2B prospects.
Create email and WhatsApp campaigns for prospects and existing customers.
Develop strategies for repeat purchases and customer retention for Buzzinga.
Segment audiences based on behaviour and purchase intent.
Track customer journeys and identify drop-off points.
Improve conversion through targeted communication and remarketing.

7. Analytics & Growth Experimentation

Establish dashboards to track growth performance.
Monitor key metrics across acquisition, conversion, and revenue.
Analyse where leads/customers are coming from and where they drop off.
Run regular growth experiments across:
Messaging
Landing pages
Campaigns
Creatives
Offers
Audiences
Channels
Use data to identify what is working, what isn't, and where resources should be allocated.
Present actionable growth insights to the Founders.

Key Performance Indicators

Success in this role will ultimately be measured through business growth, including:

Overall

Revenue growth
Marketing ROI / ROAS
Cost efficiency
Customer acquisition
Funnel conversion

Must-Have Skills

3–6 years of experience in Growth, Digital Marketing, Performance Marketing, Business Growth, or a similar role.
Strong understanding of B2B and/or D2C growth funnels.
Experience with lead generation and digital acquisition.
Strong analytical and data interpretation skills.
Understanding of performance marketing.
Good understanding of Google Ads / Meta Ads and digital advertising ecosystems.
Strong understanding of social media and content marketing.
Experience with CRM, email marketing, and lead nurturing.
Ability to create and execute campaigns independently.
Strong communication and presentation skills.
Ability to work directly with founders and senior stakeholders.
Highly execution-oriented and comfortable working in a fast-paced environment.

Good to Have

Experience in Event Management / Experiential Marketing / Creative Technology / Media / Advertising / Agency businesses.
Experience with both B2B and D2C growth.
Experience with Shopify or similar e-commerce platforms.
Knowledge of Google Analytics / GA4.
Knowledge of SEO.
Experience with marketing automation tools.
Experience with LinkedIn lead generation.
Understanding of AI tools and emerging digital marketing technologies.
Basic understanding of creative production and content creation.

Marketing Manager

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