Senior Executive - Data Analytics

Job Summary

Responsible for extracting, consolidating and analysing content performance and revenue data across YouTube dashboards, PVD and other digital platforms. The role involves preparing periodic performance reports for clients, tracking content monetisation and revenue metrics, identifying trends and insights, and working closely with CRM, Business Development and Strategy teams to evaluate content performance and support data-driven business decisions.

Key Result Areas (KRAs)

• Data Extraction & Reporting: Extract, consolidate and maintain performance and revenue data from YouTube dashboards, PVD and other digital platforms.
• Client Reporting: Prepare and share accurate, timely and structured performance and revenue reports with clients.
• Content Performance Analysis: Analyse views, watch time, reach, engagement, audience retention, subscriber growth and other relevant content performance metrics.
• Revenue & Monetisation Analysis: Track platform-wise and content-wise revenue, monetisation performance, RPM, CPM, revenue trends and other relevant revenue metrics.
• Insights & Recommendations: Identify trends, patterns, high-performing and underperforming content, revenue opportunities and actionable insights to support content and business strategies.
• Cross-functional Coordination: Work closely with CRM, Business Development, Client Servicing and Strategy teams to provide relevant data and analytical support.
• Dashboard & MIS Management: Maintain performance dashboards, trackers and MIS reports to enable regular monitoring of content performance and revenue.
• Performance Tracking: Monitor content growth, audience engagement and revenue trends across platforms and provide periodic updates to relevant stakeholders.
• Data Accuracy: Ensure consistency, accuracy and reliability of reports, dashboards and data shared with internal teams and clients.

Skills & Competencies

• Strong proficiency in MS Excel and Google Sheets, including Pivot Tables, Lookup functions, advanced formulas and data consolidation.
• Knowledge of Power BI, Tableau or other data visualisation tools is preferred.
• Familiarity with YouTube Analytics, YouTube Studio and digital content performance metrics.
• Understanding of digital media monetisation, advertising revenue, CPM, RPM and platform revenue models.
• Ability to extract, consolidate, analyse and interpret large volumes of data.
• Strong analytical and problem-solving skills with an eye for identifying trends and patterns.
• Ability to prepare structured reports, dashboards, MIS and client presentations.
• Good communication and coordination skills to work with internal teams and clients.
• Strong attention to detail, accuracy and adherence to reporting timelines.