PR & Content Executive (LinkedIn & Brand)
The role:
You will own our LinkedIn presence (company page and founder/leadership profiles) and build our PR and brand voice. We need someone who writes well, ships daily, and can explain a technical, data-heavy business in plain language.
What you’ll do
• Plan and write 4–6 LinkedIn posts a week for the company page and leadership profiles (thought leadership, data and AI commentary, product and dataset announcements, hiring and culture posts).
• Ghostwrite for founders and leaders in their own voice.
• Write press releases, media pitches, and bylines. Pitch to tech, AI, and startup media and manage follow-ups.
• Maintain brand voice, messaging, and visual consistency across LinkedIn, website, and sales decks.
• Run a monthly content calendar. Track impressions, engagement, follower growth and inbound leads, and report what worked.
• Support sales with content: case-study snippets, one-pagers and outreach-friendly posts.
• Track industry news, funding, and AI-data trends for timely commentary.
• Coordinate with design for carousels, creatives, and short videos.
Requirements:
• 1–2 years in PR, content marketing, or social media/brand writing (agency or in-house).
• A portfolio of LinkedIn posts you wrote, ideally with results (reach, engagement, follower growth).
• Strong English writing with a clear, sharp style. No filler, no jargon padding.
• Hands-on knowledge of LinkedIn mechanics: formats, hooks, posting cadence, analytics.
• Basic PR skills: press releases, media lists, pitching.
• Comfortable with Canva or similar, plus tools such as Notion, Buffer, or Taplio.
Good to have
• B2B, SaaS, AI, or data-industry experience.
• Experience with founder/executive personal branding.
• Basic video editing or short-form video skills.
• Familiarity with SEO basics and newsletters.
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