SEO, Content Creation & Digital Marketing Specialist

We are immediately hiring a versatile Digital Specialist for our Trivandrum office to manage our

website, SEO, content creation, social media, and digital marketing efforts. This is an ideal opportunity

for someone passionate about combining technical skills with storytelling to drive meaningful impact.

You will be the single owner of our digital presence – keeping our React-based corporate website fast,

secure, and current while growing qualified visibility for Xeluxe across our UAE, KSA, and India markets.

Key Responsibilities

Website Development & Maintenance

• Design, build, and maintain the company website (awareness of React mandatory)
• Ensure responsive design across all devices.
• Implement UX/UI best practices to enhance the user experience.
• Integrate tools such as Google Analytics, CRM, payment gateways, newsletter signup forms, etc.
• Regularly perform website audits and resolve technical issues or bugs.
• Ensure site speed, security, and accessibility standards are met.
  
  

SEO Strategy & Implementation

• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimise on-page SEO: meta tags, headings, URLs, alt tags, and internal linking.
• Manage technical SEO: site structure, crawlability, XML sitemaps, canonical tags, and schema
  
  

markup.

• Build and execute backlinking strategies.
• Monitor SEO performance via tools such as Google Search Console, SEMrush, or Ahrefs.
• Generate monthly SEO reports and make data-driven recommendations.
  
  

Content, Social Media & Digital Marketing

• Plan and produce content – blogs, service pages, case studies, and thought-leadership pieces
  
  

aligned with our engineering expertise.

• Manage and grow our social media presence across relevant channels (LinkedIn as the primary
  
  

B2B channel).

• Plan, execute, and track digital marketing campaigns to drive engagement and qualified lead
  
  

Qualifications & Skills

• Proven experience as a web developer and SEO specialist.
• Proficiency in HTML, CSS, JavaScript, and CMS platforms (especially WordPress or Webflow);
  
  

awareness of React is mandatory, given our React-based website.

• Solid understanding of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush,
  
  

etc.).

• Experience in UX/UI principles and website speed optimisation.
• Strong analytical and problem-solving skills.
• Knowledge of schema markup, Core Web Vitals, and mobile-first indexing is a plus.
• Graphic design or content editing skills (Canva, Photoshop, video editing) are a bonus.
  
  

Apply through your updated CV. Where possible, include links to websites you have built

or maintained, along with measurable SEO or campaign results you have achieved