SSH- Creative -Marketing -Domestic Business

About Welspun

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.

Job Purpose/ Summary

Responsible for conceptualizing creative designs for a various multi-media campaigns and create other brand and promotional support assets as needed.

Job Title

SSH- Creative -Marketing -Domestic Business

Job Description
The Assistant General Manager for Content & Social in the Creative Marketing Domestic Business division is a pivotal role responsible for driving the creative vision and execution of multi-media campaigns. This position requires a strategic thinker who can conceptualize and develop innovative designs that align with brand objectives and resonate with target audiences. The role involves creating brand and promotional support assets, ensuring consistency across all marketing materials. The ideal candidate will leverage their expertise in brand management and market intelligence to craft compelling narratives that enhance brand visibility and engagement. They will collaborate with cross-functional teams to ensure cohesive marketing efforts and utilize advanced applications like SAP for data-driven decision-making. This role demands strong negotiation and networking skills to foster partnerships and expand market reach. A global mindset and entrepreneurial spirit are essential to drive growth and innovation within the team.

Principal Accountabilities
Develop and implement strategic marketing plans for new and existing products or services ensuring alignment with overall business objectivesbr Conduct thorough market research to identify market requirements for current and future products providing insights to guide marketing strategiesbr Analyze and monitor competitive products and consumer trends to inform and adjust brand strategies effectivelybr Develop and manage brand strategies ensuring all marketing efforts are consistent with the brand image and objectivesbr Utilize SAP or other functional related applications to manage and analyze marketing data supporting datadriven decisionmakingbr Negotiate with stakeholders and apply influencing skills to achieve marketing objectives ensuring alignment and support from all parties involvedbr Develop and maintain a network of industry contacts to explore and establish potential partnerships enhancing market reach and opportunitiesbr Use design thinking to create innovative marketing strategies that engage target audiences and drive brand growthbr Manage and coordinate all marketing advertising and promotional activities ensuring timely and effective executionbr Communicate effectively with team members stakeholders and other departments to ensure cohesive and aligned marketing effortsbr Use animations and graphical designing skills to create engaging and visually appealing marketing materialsbr Apply critical thinking skills to solve complex marketing challenges ensuring innovative and effective solutionsbr Foster a global mindset within the team promoting entrepreneurship and encouraging innovative thinkingbr Demonstrate business and commercial acumen in all decisions and actions ensuring alignment with organizational goalsbr Strive for people excellence by leading managing and developing team members fostering a culture of growth and achievement

Key Interactions

Internal Communication ,External Communication ,Mid Management

Experience

3

Competency Name

Competency Name Proficiency Level Global Mind-setProficient Strategic thinkingBasic Business & Commercial acumenProficient Negotiation Skills \/ Influencing skills \/ Networking Skills_SSH_MktBasic People ExcellenceProficient Market & Competitive Intelligence_SSH_MktProficient EntrepreneurshipProficient SAP \/ Other Functional Related applicationsProficient Brand ManagementProficient

Additional Section (Can Be Added, If Required.

NA